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Uber marketing strategy - steal this idea now (fast!)
 
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Learn & copy one of Uber's marketing strategies with this 2 1/2 minute video. In this video, I compare the business cards Uber drivers carry with pizza boxes from a local restaurant. Watch and learn how you can simply implement these ideas from the Uber marketing plan.
Views: 7252 Spencer Smith
UBER STRATEGY
 
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Views: 2438 Trevor Owens
Uber  Digital Marketing Case Study | Growth Hacking
 
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A simple Idea that started with a question. "What if people could call a cab with their mobile with just a tap of a finger?" Like Us on Facebook: https://www.facebook.com/crazyonweb.training/ Combination of cloud infrastructure and mobile technology, location data, direct customer feedback and other innovations Uber was founded in 2009 as UberCab by Garrett Camp, the co-founder of StumbleUpon, and Travis Kalanick, who had sold his Red Swoosh startup for $19 million in 2007. The name "Uber" is a reference to the common (and somewhat colloquial) word "uber", meaning "topmost" or "super", and having its origins in the German word über, meaning "above With operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps. The Timeline: 2009 Founded as UberCab. 2010 Uber goes live for the first time in San Francisco 2011 Changed it’s name from UberCab to Uber 2011 Uber goes live in New York City, Chicago & started to expanding in France 2012 Uber launched in London 2013 Uber launched in Mexico ,Taiwan & India 2014 Uber launched in China 2015 Launched in Kenya 2016 Launched in Ukraine Digital Marketing Strategies that Uber followed 1. Email Marketing: The best example of optimal use of Email marketing is of Uber. The Primary means of communication for Uber was email marketing. The uber mainly used Email marketing for two purposes. First for promotion purposes and sending it’s offers to customers & second regarding the issues after getting the service. 2. Inbound Marketing: By attracting all new prospective customers with bundles of offer like free rides, discount & refer credits to its old riders. This way Uber retains its customers as these Uber credits give values to both old and new users. After this Uber makes a smooth move to close the deal with a receipt and feedback ratings. The perfect example of inbound Marketing to attract customers towards becoming a lead. 3. Social Media Optimisation: Uber is very much active on the major Social Media Platforms like Facebook, Instagram, Twitter etc. Uber is liked by 1,98,31,350 people on Facebook and got 8,87,718 followers on Instagram. The main purpose for being so much active on social media is interacting with its customers and keeping them up to date with new offers. 4. Influencer Marketing: First launched in Delhi NCR, Bangalore & Mumbai along with the key influencers of those major cities. Zaheer khan, Ranvijay, Neha Dhupia & Rajiv Makhni from Delhi, From Mumbai Anil Kapoor, Arbaaz Khan and Rahul Bose And from Bangalore Raghu Dixit and Vasundhara Das These influencers were supposed to take uber’s ride secretly and create a buzz about the same in their social media accounts With the campaign named “Rider Zero”, 5. Strategic Partnership: a. India’s Times Internet to help grow its presence in the destination. (2015) b. Paytm dominant digital payments platform. (2014) c. Zomato driving down to a restaurant becomes all the more easy for Zomato users. (2015) d. Airtel third largest mobile services provider globally with operations in 20 countries across Asia and Africa. (2015) e. BookMyShow book a cab while booking a ticket. (2015) f. Jio for hassle-free payment experience to Uber riders for digital transactions through JioMoney (2017) Results : Affordable and Reliable rides at the tap of a button, in 29 cities in India. with more than 450,000 Partners/Drivers Completed 500 million trips in India in 4 years Recorded 1 million rides a day in India during 2017
Views: 2084 Crazyonweb
Uber: A Comprehensive Strategic Communications Plan
 
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CPS 6300: Public Relations and Public Affairs Capstone Research Project Presented by: David Rachell, Dina Gharbo, Sarah Pacheco and Ngoc Nguyen The George Washington University June 2015
Views: 6743 Sarah Pacheco
What Are the Most Successful Marketing Strategies for Startups?
 
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Q: Which marketing vehicles are working best to grow the businesses of the startups you have invested in? Watch the full #AskGaryVee Show Episode 96 here: https://www.youtube.com/watch?v=4K0rlwjKCz8 Want your question answered on Entrepreneurship Answered? Click to submit your question -- https://twitter.com/intent/tweet?text=%40Garyvee%20%23askgaryvee&source=clicktotweet&related=clicktotweet -- Entrepreneurship Answered is a collection of answers from the #AskGaryVee Show which is one entrepreneur's take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets. Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world's hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC. Find Gary here: Youtube: http://youtube.com/garyvaynerchuk Website: http://garyvaynerchuk.com Facebook: http://facebook.com/gary Snapchat: garyvee Instagram: http://instagram.com/garyvee Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee --
Views: 41086 AskGaryVee
10 December 2014 Uber Cape Town's marketing strategies
 
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Subscribe to News24: https://www.youtube.com/user/News24Video
Views: 575 News24
Growth Marketing Discussion with Square, Uber, Yelp & others
 
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So you have a great app idea, and maybe you've even built your minimally viable product. Now what? Do you sit back and hope people will discover it, or do you promote the app like your hair's on fire and plan to sleep once you've cashed in? Growth marketing has gone from niche specialty to mission-critical practice area in the last few years. This discussion focuses on the latest tactics and best practices growth marketers use to promote their products. From Uber to Yelp to Square, there are some great companies represented in this panel of experts.
Views: 3609 Manifesto
The Economics of Uber
 
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First 500 people get 2 months free of Skillshare: http://skl.sh/polymatter7 Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter Uber may be the highest-valued private company in the world, but its economic troubles are profound and concerning. This includes a paid sponsored promotion which had no part in the writing, editing, or production of the rest of the video. Music by Varsity Star: https://varsitystar.bandcamp.com/releases their Facebook: https://www.facebook.com/varsitystarmusic/ Special thanks to http://ridester.com for looking over the script in advance. Ridester offers resources for ride share drivers. Brief music clip: Teddy Bear Waltz Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ VHS fast forward effect modified from https://www.youtube.com/watch?v=s_auAhu-91U https://www.forbes.com/sites/lensherman/2017/12/14/why-cant-uber-make-money/#7d83f5f410ec Dr Seuss Style Font: “Yikes” by Rick Montgomery https://www.dafont.com/yikes.font?l[]=10&l[]=1 http://flopstarter.com https://medium.com/enrique-dans/why-is-uber-sweeping-all-before-it-because-it-understands-economies-of-scale-70d104688783 https://www.irs.gov/businesses/small-businesses-self-employed/independent-contractor-self-employed-or-employee http://ritholtz.com/2018/05/tlc-medallion-owners-created-uber/ https://www.caseyresearch.com/forget-stocks-buy-taxi-medallions/ https://www.nytimes.com/2017/09/10/nyregion/new-york-taxi-medallions-uber.html http://www.nyc.gov/html/media/totweb/taxioftomorrow_history_regulationandprosperity.html https://www.nytimes.com/1996/05/11/nyregion/medallion-limits-stem-from-the-30-s.html https://www.theverge.com/2018/6/26/17500510/uber-london-license-appeal-court-decision?utm_campaign=theverge&utm_content=chorus&utm_medium=social&utm_source=twitter https://www.statista.com/statistics/277229/facebooks-annual-revenue-and-net-income/ https://www.washingtonpost.com/news/the-switch/wp/2016/06/27/how-much-uber-drivers-actually-make-per-hour/?utm_term=.cc5e13967aec https://www.cbinsights.com/research-unicorn-companies https://expandedramblings.com/index.php/uber-statistics/ https://medium.com/uber-under-the-hood/uber-in-small-towns-and-cities-a-data-deep-dive-6e3cc2a250f4 https://www.wsj.com/articles/how-self-driving-cars-could-end-uber-1494154805 https://www.wsj.com/articles/with-kalanick-out-ubers-troubles-are-just-beginning-1498049054 https://www.wsj.com/articles/with-kalanick-out-ubers-troubles-are-just-beginning-1498049054 https://www.statista.com/chart/12059/uber-revenue-bookings-and-net-loss/ https://www.theguardian.com/technology/2018/mar/01/uber-lyft-driver-wages-median-report https://www.ridesharingdriver.com/uber-fees-cancellation-booking-cleaning-fees/
Views: 805195 PolyMatter
The Surprising Truth About Email Marketing in 2018
 
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Can you still grow your business with email marketing?►Subscribe: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Hey, everyone, it's Neil Patel, and I'm here for another Q and A Thursday, I'm here with Adam from https://viewership.com/ 0:15 This one's from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he's not even convinced that he should use email marketing with his agency. 0:30 First off, anytime a business operates, they need email. Yes, there's Slack, there's Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales. 1:00 For that reason, emails aren't going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that's not directly what you answered, but the second part, which I'll get to is, do they still work, yes, because people still read emails. 1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they're getting into and you'll find that that increases your open rates because the people who click that tick box want your emails. 2:15 The second thing that most people don't tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that's usually the threshold, once you hit 100,000 you're going to notice that your email open rates just start tanking and it's because people don't clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don't think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails. 2:45 The whole purpose of cleaning the emails are for the people who aren't opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you'll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it's a really high priority, for if they're going to put the email in the inbox and if you're only sending emails to majority of the people open it and you start having 20-30% open rates, you'll notice that your emails go into the inbox versus the Promotion tabs. 4:00 Don't use email templates, use text-based emails and add in links. You also don't wanna add more than three links to your site; I try only to do one. If you add in too many, you're going to notice that you also won't see amazing deliverability. 4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don't do whitelist services. But if you follow these tips, you'll be good to go. And you'll get in the inbox. 4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you're producing, if you dupe people they're going to get upset, I'm giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it's not that hard to get in the inbox. 5:50 Scrub your list, don't put too many links, don't add images and videos, and only send to people who want them. 6:00 If you like the content we're giving, leave a comment, ask a question, we may answer it in next week's Q and A Thursday video, or I'll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
Views: 31280 Neil Patel
Uber Driver Strategy - All About Downtown Pickups
 
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Click here to check out our new course! http://MaximumRidesharingProfits.com My Uber Links: Sign Up To Drive With Uber: https://partners.uber.com/drive/?invite_code=u5vn0 Sign Up For Uber Passenger: https://get.uber.com/invite/u5vn0 $20 Off First Ride Promo Code: u5vn0 My Lyft Links: Sign Up To Drive With Lyft: https://lyft.com/drivers/brian96693 $20 Off First Ride With New Account: https://www.lyft.com/invited/BCLYFTRIDE Other Links: $20 Off YourMechanic - Use Promo Code BC20 https://www.yourmechanic.com/book/ If you click on any of these links and follow through, I will be compensated.
Views: 3885 RideShr
Uber Case Study
 
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MIT RES.15-003 Shaping the Future of Work (15.662x), Spring 2016 View the complete course: http://ocw.mit.edu/RES-15-003S16 Instructor: John McCarthy This video gives and overview of Uber and its business model. License: Creative Commons BY-NC-SA More information at http://ocw.mit.edu/terms More courses at http://ocw.mit.edu
Views: 9997 MIT OpenCourseWare
Uber Eats Marketing Strategy
 
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This is a video on my marketing strategy for Uber Eats.
Views: 10 Christian Beaver
Marketing: Segmentation - Targeting - Positioning
 
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For more study help on Marketing Segmentation visit our free website: https://www.tutor2u.net/business/topics/market-segmentation The STP (segmentation, targeting & positioning) model of marketing is outlined in this revision video.
Views: 243282 tutor2u
Marketing Project Uber
 
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This video is about a marketing project done by 3 University students. Our assignment was to choose a product that we could promote to the Mexican market so we chose Uber. This is our final project for our marketing class.
Views: 847 Ali Goebel
Singapore - Marketing | Working at Uber | Uber
 
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At Uber, we’re working hard to redefine how people, things, and food move in Singapore. Because ultimately, a city with less traffic, reduced auto emissions, and a reliable & affordable transportation option is a better city for everyone. Take a look at what we’re working on: http://careersinfo.uber.com/singapore-careers.html SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber Singapore - Marketing | Working at Uber | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 3996 Uber
Taxi Business Marketing - How To Beat Uber
 
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A practical step-by-step guide on how to beat Uber for licensed and insured taxi services. For more resources on marketing and managing a profitable taxi business visit http://www.TaxiBusinessAdvice.com
Views: 3251 Taxi Business Advice
Dynamic Pricing | Uber Prices
 
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Uber uses an automated algorithm to increase prices to "surge" price levels, responding rapidly to changes of supply and demand in the market, and to attract more drivers during times of increased rider demand, but also to reduce demand. Customers receive notice when making an Uber reservation that prices have increased.. https://get.uber.com/invite/sj9chq89ue, https://partners.uber.com/i/sj9chq89ue Without surge pricing, Uber would not have its trademark service of pushing a button and getting a ride in minutes. This is detailed in a case study around a sold-out-concert at Madison Square Garden when surge pricing took effect. During this event, the number of people who opened the app increased 4x, but the actual ride requests only rose slightly, enabling ride requests to be completed with the usual ETAs. Uber prices: Surge pricing makes supply and demand match so efficiently that the waiting time is almost always below five minutes, regardless of the circumstances. Surge pricing increases economic efficiency in two ways: 1. rising prices motivate more drivers to start driving, 2. when there are not enough drivers for everyone, the rising prices make only those customers accept a ride whose needs are highest. Many airline and hotel companies also price dynamically although this is often not clear, whereas Uber makes its pricing transparent. uber, uber taxi, uber app, uber driver, uber cab, uber car, taxi uber, uber taxi service, uber ride, uber transportation, uber service, uber company, uber driver app, uber black car, uber cab service, uber account, uber prices, uber driving service, uber car service phone number, uber black, drive for uber, uber taxi app, uber cab app, uber locations, taxi app uber, uber car app, app uber, uber cost, contact uber, call uber, uber luxury cars, uber driver application, uber car service cost, uber taxi phone number, uber drive, uber taxi contact, uber phone, uber car rental, uber personal driver, invest in uber, uber car service cities, uber cab phone number, uber private driver, uber ride sharing, uber customer service number, uber car services app, uber town car, uber minicab, car service uber, uber driver account, uber cab company, uber payment, uber car service, uber taxi number, taxi services uber, uber taxi company, uber lux cars, uber ride share, uber for drivers, uber town car service, uber investors, uber cab number, uber taxi rates, apply for uber driver, uber driver service, uber lyft, uber black car service, being an uber driver, uber com taxi, uber credit card, uber ride service, companies like uber, uber car sharing, uber car service nyc, uber limo, uber vehicles, uber cab rates, uber inc, uber app cities, uber company profile, uber car service pricing, uber car service rates, uber car prices, uber payment system, uber startup, uber taxi contact number, uber car service contact number, uber private car service, uber app for drivers, uber taxi quote, can i invest in uber, uber and driver, cost of uber, uber taxi driver, uber registration, uber call, driver for uber, uber driver phone number, www uber com, car services like uber, driver uber, call uber taxi, uber luxury car service, uber apply, uber venture capital, uber driver requirements, uber app taxi, uber com, uber uberx, uber moving, uber approved cars, uber business, x uber, uber technologies, lyft uber, phone number for uber cab, uber taxi cost, uber taxi locations, https://www.facebook.com/UberFanpage/
Views: 5515 Uber Fanpage
What Made Uber?- A Case Study for Entrepreneurs
 
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Subscribe to Valuetainment: http://bit.ly/2aPEwD4 The Biz Doc, Tom Ellsworth dives into case study #8 The making of Uber, it's CEO and what Uber did to overcome controversies in the midst of their success. Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc - a new way to learn entrepreneurial lessons. Please subscribe, comment and share to help educate entrepreneurs from all over the world. Book recommendation: Lean Startup by Eric Ries http://amzn.to/2iQ7dUU About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Connect with Tom: https://www.linkedin.com/in/thomasellsworth About UBER: Uber Technologies Inc. is an American worldwide online transportation network company headquartered in San Francisco, California. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment- The Best Channel for Entrepreneurs
Views: 80921 Valuetainment
#1 Uber Lyft Tip and Strategy: "Outskirting"
 
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This is my #1 strategy for earning $30-$40 per hour, driving! You'll need to watch the video on "Fishing" and "Hunting", in order to properly "Outskirt", but this strategy helps you earn with Uber and Lyft. Be sure to get the Uber/Lyft rideshare sign up bonus, from the codes below! Uber Driver Promo Code: nka4kf5gue Lyft Driver Promo Code: COMMANDORIDE Uber Rider Discount Code: nka4kf5gue Lyft Rider Discount Code: COMMANDORIDE Be sure to subscribe!
Views: 308 Rideshare Commando
Indonesia - Marketing | Working at Uber | Uber
 
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At Uber, we’re working hard to redefine how people, things, and food move in Indonesia. Because ultimately, a city with less traffic, reduced auto emissions, and a reliable & affordable transportation option is a better city for everyone. Take a look at what we’re working on: http://careersinfo.uber.com/indonesia-careers.html SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber Indonesia - Marketing | Working at Uber | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 2281 Uber
Uber's Digital Marketing Strategies - RMIT University | MKTG1415 - Aaron Girton & Paula Aginis
 
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An instructional video on utilising social media tools as a method of digital marketing, using Uber as an example. Research, Script and Voiceover: Paula Aginis (s3664794) Production, Script and Voiceover: Aaron Girton (s3459486)
Views: 23 Aaron Girton
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2511003 Rene Brokop
Uber Money Strategies
 
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Sign up today and determine what your New Driver Sign up Bonus is. Drive for Uber. Click the Link below to find out your bonus. http://ubr.to/2blS5bY Click Below to subscribe http://www.youtube.com/c/UberDude Follow Me on Twitter. Click Below https://twitter.com/TheRealUberDude
Views: 1096 The App Channel
El Marketing de Uber
 
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4 Estrategias de Marketing de Uber - Para eliminar tu competencia - Aumentar tus ventas - y fidelizar tus clientes... ------------ El Marketing de UBER En estos últimos años la tecnología e internet han cambiado las reglas del mercado tradicional, han abiertos nuevos panoramas, nuevos mercados, nuevas conexiones y nuevos medios de comunicación! El punto es que muchos emprendedores todavía no se han dado cuenta o si se han dado cuenta… ven todo esto como algo que no les compete… como algo demasiado lejos del proprio negocio! El problema es que si hoy no te innovas, no te pones al paso con el mercado que cambia constantemente… corres el riesgo que de un momento a otro sea la competencia que inicie a usar internet y la tecnología... y termine por llevarse tus clientes! Este es el caso de Uber! una empresa que gracias a una aplicación y a un Marketing moderno ha logrado posicionarse como líder... en uno de los sectores más competitivos y difíciles en absoluto… como el del transporte de personas! Marketing que ha permitido a está marca de llegar en pocos años a más de 80 países, ha hacer más de 3 millones de viajes por día y lograr una cotización tan alta en el mercado … que hoy UBER vale más de muchas otras empresas históricas como General Motor y Ford! Veamos entonces 4 estrategias de Marketing que ha permitido a está marca de eliminar la competencia, aumentar sus ventas y fidelizar sus clientes! Estas listo? iniciamos! BUEN POSICIONAMIENTO: La primera gran acción de marketing que notamos en la marca Uber es su correcto posicionamiento en el mercado! El posicionamiento o branding positioning… como dicen los americanos es el primer paso y el más importante de una estrategia de marketing! Es la base de tus futuras acciones … es la colocación diferente que decides de darle a tu negocio respecto a la competencia! Es la fase inicia donde decides que cosa dirás, cómo lo dirás y a quien lo dirás! Y en esto UBER ha hecho un optimo trabajo! ha analizando minuciosamente la competencia ha escuchando atentamente los consumidores y se ha preguntado… cómo puedo presentar mi servicio para que un cliente elija UBER y NO los miles de taxis y colectivos que hay en el mercado? Resultado... un servicio diferente, un servicio de éxito! 2) TECNOLOGÍA: Otra estrategia que podemos notar... es que UBER exprime internet y la tecnología al 100% Mira para hacerse conocer y llegar rápidamente a las personas… No reparte volantes, No baja sus precios, No hace publicidad tradicional, No hace telemarketing, … se hace conocer e interactua con sus clientes simplemente a través de una aplicación! Mejor dicho gracias a la tecnología hace llegar su servicio en las manos de las personas… haciendo ahorrar tiempo al cliente! Es más... es gracias a la tecnología que UBER logra ser líder en el sector del transporte publico sin tener autos propias! Mejor dicho gracias a internet y la tecnología Uber hace negocio haciendo simplemente de puente… entre quien necesita movilizarse rápidamente y quien tiene un auto! La cosa interesante es que internet y toda está tecnología está a también a tu alcance! 3) APROVECHAN LAS CRÍTICAS La tercera estrategia que puedes notar en UBER en que… APROVECHAN LAS CRÍTICAS para promover la marca! Mira cada vez que UBER llega a un nuevo país… sucede de todo… polémicas, protestas, huelgas, etc Se habla en los noticieros, en la redes sociales, etc! El punto es que cuando ofreces un servicio que el usuario percibe mejor que el de la competencia… las críticas hacia la marca en vez de alejar a las personas… la acercan! Es cuestión de Branding… cuando una marca da valor al mercado… la críticas externas no hacen otra cosa que acercar los seguidores a la marca… esto es algo que los competidores de UBER no comprenden… más protestan, más hablan mal del servicio UBER... en realidad le estas haciendo un favor a la Marca! Esto los señores de Uber lo saben perfectamente y es este el motivo por la cual muchas veces no responden o simplemente dejan que sean los mismos usuarios a fomentar más polémicas… porque las criticas polémica cuando el servicio es realmente mejor que el de la competencia significa solo publicidad gratis! .... - - - - - - - - - * Visita nuestro sitio web: https://www.emprendedoreficaz.pe/ * Siguenos en Facebook: https://www.facebook.com/emprendedoreficaz/
Views: 4936 Emprendedor Eficaz
Ola Business Model | Case Study | How Ola Uber Earns | Incentives | 6Rs Km
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #BusinessModel #CaseStudy #GrowBusiness
Views: 258375 Intellectual Indies
Manila - Marketing | Working at Uber | Uber
 
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At Uber, we’re working hard to redefine how people, things, and food move in Singapore. Because ultimately, a city with less traffic, reduced auto emissions, and a reliable & affordable transportation option is a better city for everyone. Take a look at what we’re working on: http://careersinfo.uber.com/philippines-careers.html SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber Manila - Marketing | Working at Uber | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 2001 Uber
The Real Story of Uber l Attention: The Digital Marketing Summit 2016
 
19:57
Fred Jones exercises his storytelling skills at this year's Attention Summit, taking us through the real story of Uber. Innovation and user experience were key topics of the talk, being inspired by needs and constantly testing new and old digital strategies to give their customers the best possible experience. From Uber for business to ice-cream and music, this talk demonstrates how Uber used digital strategy in their marketing effort to capture attention in the digital age. In addition to this talk, the day welcomed many digital keynote presenters including Webcredible's Trenton Moss and Heather Andrews from Neuro-Insight UK. Thanks to everyone who attended, visit the event page to view all the presentations and download all the slides! https://www.adido-digital.co.uk/events/attention2016/
Views: 821 Adido
Uber Pricing Strategies and Marketing Communications Case Solutions
 
01:05
http://www.thecasesolutions.com/ This case is about UBER PRICING STRATEGIES AND MARKETING COMMUNICATIONS Get your UBER PRICING STRATEGIES AND MARKETING COMMUNICATIONS Case Solution at TheCaseSolutions.com TheCaseSolutions.com is the number 1 destination for getting the case studies analyzed. http://www.thecasesolutions.com/uber-pricing-strategies-and-marketing-communications-34058
Uber Plan de Marketing Online
 
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Descripción el Plan de Marketing Online para Uber, en el marco de la Especialización en Marketing Digital de la UMB-Virtual. (Recorded with https://screencast-o-matic.com)
Views: 5 Alexander Nava
95% of You Will Ignore This 2018 Marketing Strategy | Business Squared Keynote in Australia
 
01:03:22
This is the greatest marketing strategy for 2018 that I can give any of you... Focus heavily on being successful with social media marketing specifically with Instagram and Facebook. If you don't, your chances of success will be much slimmer than anyone that does. Really happy that I got to give this keynote at Business Squared in Brisbane, Australia! Let me know in the comments below what you thought was the most insight part! ;) Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/askgaryvee — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 5-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://www.youtube.com/askgaryvee Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary LinkedIn: https://www.linkedin.com/in/garyvaynerchuk/ Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 701669 GaryVee
UBER marketing campaign
 
01:14
Basket cover marketing campaign Malmö 2016
Views: 774 Creatify Media AB
Uber Marketing Plan
 
04:44
John Roulston,Will Manganiello, Madi Baver, Juliano Likaj, and Yuhao Zheng
Views: 24 John Roulston
Marketing at Australia & New Zealand | Uber
 
00:48
Build something big and take your ideas to the next level. Discover Marketing roles at Uber: http://uber.com/careers/ SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber Marketing at Australia & New Zealand | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 2879 Uber
UBER PRICING STRATEGIES AND MARKETING COMMUNICATION  Case Solution & Analysis
 
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https://www.thecasesolutions.com This Case Is About Harvard Case Study Analysis Solution Get Your UBER PRICING STRATEGIES AND MARKETING COMMUNICATION Case Solution at TheCaseSolutions.com TheCaseSolutions.com is the number 1 destination for getting the case studies analyzed. https://www.thecasesolutions.com/uber-pricing-strategies-and-marketing-communication-66705
One Creative Way To Market Your Rideshare Business|The Bearded Uber Guy.com
 
05:27
My name is Marvin and I believe that "Hustle" is the way to change your life. I go by "The Bearded Uber Guy" but this channel is all about helping you scale your business inside and outside of your vehicle. Visit http://www.thebeardeduberguy.com for more Info! Check out my new clothing line for "Side-Hustlers" http://www.thebeardeduberguy.com/store Subscribe to the Ultimate Side-Hustle Podcast and leave a review. Link:https://itunes.apple.com/us/podcast/the-bearded-uber-guy-com-podcast/id1434732506?mt=2 Signup to Drive Below & Get Free RIdeshare Coaching Plus & up to $1000 in bonuses! ★Lyft Signup Link:https://goo.gl/c9AKZX ★Uber Signup Link:https://goo.gl/SxpQDY Follow me on Social Media:IG/FB/Twitter @thebeardeduberguy Got Mail? The Bearded Uber Guy P.O. Box 69 Grayson,GA 30017
Uber - 4 P's Analysis
 
03:57
Views: 335 Yuhe Fan
STUDIO 47 .live | ANDREAS OCKLENBURG, MARKETING CLUB DUISBURG-NIEDERRHEIN, ÜBER „WAS MACHT PLAN B?“
 
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Im Interview spricht Andreas Ocklenburg, Marketing Club Duisburg-Niederrhein, über die Podiumsdiskussion „Ein Jahr nach dem DOC-Bürgerentscheid: Was macht Plan B?“ am 10. Oktober. Wie ist die Lage ein Jahr später?
Views: 69 STUDIO 47
Case Study on Vision Mission | Strategy | Dr Vivek Bindra | Hindi
 
17:33
In this Video, Dr. Vivek Bindra has discussed in detail, how to formulate "VMOSA". The vision, Mission, Strategy, Action Plan of an Organization, he has also outlined the VMOSA statements top Global Corporates for the reference of viewers of this video 1. How to Frame your Mission statement 2. How to Frame your Vision statement 3. How to Frame your Core Values 4. How to prepare your VMOSA framework 5. How to prepare vision, Mission, Strategy 6. How to prepare vision, mission, goals and objectives in Hindi 7. Vision, mission, values, video 8. Case Studies on Vision, Mission, Strategy and Action Plan 9. Vision, Mission, Objectives, Strategy To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation.
Uber, Oath, and Zynga Discuss Their Success in ASO Using StoreMaven
 
47:33
In this App Store Optimization (ASO) Spotlight Panel, Uber, Oath, and Zynga Reveal the Strategies and Tools Behind Their App Marketing Success.
Views: 220 StoreMaven
Growth Hacking Strategies: How to Acquire 100K Users with Justin Wu
 
01:13:24
Looking for a way to learn growth hacking strategies that work. Check out Justin Wu's methods to acquire 100K users in this informative video. Hosted by Autopilot and The Nasdaq Entrepreneurial Center. Autopilot is a visual marketing software for automating customer journeys. Try it free: https://autopilothq.com/free-trial.html Join in our fireside chat with Justin Wu, Founder and Growth Engineer at Growth.ly, and Josh Fechter, Growth Evangelist at Autopilot. In this interview, you’ll learn how to develop your personal brand and scale your business using growth strategies and hacking. He'll teach you the framework he used to grow companies to $1M ARR in the first year. You’ll also learn how to scale traffic using automation, scaling engagement using automation, and more. 00:05 - Meet Justin Wu 01:05 - Breaking into Growth Hacking 09:23 - Product Launching Growth Hacks 19:44 - Growth Hacking Snapchat 33:34 - Growth Hacking Instagram 46:14 - Growth Hacking Facebook 54:28 - How to become a Growth Hacker 01:03:30 - Growth hacking without getting your account suspended 01:07:01 - Why skip Seattle for San Francisco? Follow us on Facebook to catch these videos when they’re released! Autopilot: https://www.facebook.com/autopilothq Marketers & Founders: https://www.facebook.com/groups/growthmarketers About the speaker: Justin Wu is an Information Architect turned marketer and founder of Growth.ly. He Snapchat's daily about how to hack entrepreneurship and has collaborated with both Wall Street Journal & CES. He takes a systems approach in all the work he does and find ways to utilize software to either build or optimize business needs. In the past, he has founded several companies such as Sidevision (Invested by Warner Bros), and Vytmn.com, a marketing tech company where he lead growth $1M revenue in its first year.
Views: 27254 Autopilot
Uber Pricing Strategies and Marketing Communication Case Solution & Analysis
 
00:47
https://caseism.com Get Your UBER PRICING STRATEGIES AND MARKETING COMMUNICATION Case Study Solution. Caseism.com is the number 1 destination for getting the case studies analyzed. https://caseism.com/uber-pricing-strategies-and-marketing-communication-55955
Views: 6 Caseism.com
Uber Vlog 1 - W16007372
 
04:20
UBER - Marketing Strategies Hope You Enjoy!! Subscribe
Views: 11 MK VISUALS
Growth Marketing Strategies, Growth Hacking Fundamentals & Secrets for 2017 - Growth Insights #3
 
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Welcome back to Growth Insights! In this video series we will share growth marketing secrets for 2017, growth marketing strategies and growth hacking fundamentals on a tri-weekly basis. Growth Marketing is not only for startups but for anyone whose north is GROWTH! Every video will contain the latest growth marketing strategies, growth hacking fundamentals, and Growth Hacking Secrets for 2017 that our team and community have come across. We’ll publish a new Growth Insights video every 2 to 3 weeks so be sure to subscribe if you don’t want to miss out on the most relevant developments in regards to all things growth. If you come across a tool, website or article mentioned in the video that you want to look into further, check out the links below: 0:14 Adjelly - adjelly.com 0:28 postintelligence.ai 0:45 grademyads.com 1:03 crayon.co as recommended by Stefan 1:25 paperbot.ai 1:36 bot.store by motion.ai 1:47 zest.is 1:57 uigradients.com 2:06 builtbyemblem.com 2:16 Jeff Bazos, CEO of Amazon’s letter to his shareholders: http://www.cnbc.com/2017/04/12/amazon-jeff-bezos-2017-shareholder-letter.html 2:37 Read - “Why 90% of Your Experiments Should Only Last 2 Weeks” blog post http://blog.growthtribe.io/experiments-shouldnt-last-longer-2-weeks/ 2:55 Watch - A/B testing at booking.com https://www.youtube.com/watch?v=_sx5LV23hIE&feature=youtu.be&t=817 3:06 Read - “How Germany’s Otto uses Artificial Intelligence” http://www.economist.com/news/business/21720675-firm-using-algorithm-designed-cern-laboratory-how-germanys-otto-uses 3:35 Read - “I ranked every Intro to Data Science course on the internet, based on thousands of data points” https://tinyurl.com/llkgn5l 3:50 Read all about “Move 37” here https://tinyurl.com/kuhay98 4:20 Read our favourite technical article this week “50 Google Sheets Add-Ons to Supercharge Your Spreadsheets” https://tinyurl.com/mj5juez 4:32 supermetrics.com 4:42 alyien.com 4:47 hotjar.com 5:05 mixpanel.com have just launched their new ‘signal’ feature 5:11 buffer.com 5:28 giphy.com 5:48 LICEcap - the gif creator for PC - Download here: https://licecap.en.softonic.com/ 5:55 Read why you should take your gifs to the next level here: https://tinyurl.com/ktmpsle 6:00 Blog Post: “Growth Hacking Press — The Ultimate Guide” https://tinyurl.com/kfhsvwg 6:13 Buy “Secret Sauce: The Ultimate Growth Hacking Guide” here: https://www.secretsaucenow.com/ 6:20 Watch - “Discover Facebook Spaces, the social VR platform just announced at F8”. https://www.facebook.com/avrjourney/videos/vb.176682839476704/233864370425217/?type=2&theater ------------------------------------------------------- Amsterdam bound? Want to make AI your secret weapon? Join our A.I. for Marketing and growth Course! A 2-day course in Amsterdam. No previous skills or coding required! https://hubs.ly/H0dkN4W0 OR Check out our 2-day intensive, no-bullshit, skills and knowledge Growth Hacking Crash Course: https://hubs.ly/H0dkN4W0 OR our 6-Week Growth Hacking Evening Course: https://hubs.ly/H0dkN4W0 OR Our In-House Training Programs: https://hubs.ly/H0dkN4W0 OR The world’s only Growth & A.I. Traineeship https://hubs.ly/H0dkN4W0 Make sure to check out our website to learn more about us and for more goodies: https://hubs.ly/H0dkN4W0 London Bound? Join our 2-day intensive, no-bullshit, skills and knowledge Growth Marketing Course: https://hubs.ly/H0dkN4W0 ALSO! Connect with Growth Tribe on social media and stay tuned for nuggets of wisdom, updates and more: Facebook: https://www.facebook.com/GrowthTribeIO/ LinkedIn: https://www.linkedin.com/company/growth-tribe Twitter: https://twitter.com/GrowthTribe/ Instagram: https://www.instagram.com/growthtribe/ Snapchat: growthtribe Video URL: https://youtu.be/20VD-bC18g8 -~-~~-~~~-~~-~- Please watch: "Artificial Intelligence Tools & Cold Emailing Tips - Growth Insights #8 " https://www.youtube.com/watch?v=mCp5zYl3hD4 -~-~~-~~~-~~-~-
Views: 8989 Growth Tribe
Rebecca Lieb über Context Marketing
 
07:51
Rebecca Lieb ist Industry Analyst & Founding Partner von Kaleido Insights. Bei den MEDIENTAGEN 2017 hat sie über die Voraussetzungen für Context Marketing gesprochen.

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