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Uber  Digital Marketing Case Study | Growth Hacking
 
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A simple Idea that started with a question. "What if people could call a cab with their mobile with just a tap of a finger?" Like Us on Facebook: https://www.facebook.com/crazyonweb.training/ Combination of cloud infrastructure and mobile technology, location data, direct customer feedback and other innovations Uber was founded in 2009 as UberCab by Garrett Camp, the co-founder of StumbleUpon, and Travis Kalanick, who had sold his Red Swoosh startup for $19 million in 2007. The name "Uber" is a reference to the common (and somewhat colloquial) word "uber", meaning "topmost" or "super", and having its origins in the German word über, meaning "above With operations in 633 cities worldwide. Its platforms can be accessed via its websites and mobile apps. The Timeline: 2009 Founded as UberCab. 2010 Uber goes live for the first time in San Francisco 2011 Changed it’s name from UberCab to Uber 2011 Uber goes live in New York City, Chicago & started to expanding in France 2012 Uber launched in London 2013 Uber launched in Mexico ,Taiwan & India 2014 Uber launched in China 2015 Launched in Kenya 2016 Launched in Ukraine Digital Marketing Strategies that Uber followed 1. Email Marketing: The best example of optimal use of Email marketing is of Uber. The Primary means of communication for Uber was email marketing. The uber mainly used Email marketing for two purposes. First for promotion purposes and sending it’s offers to customers & second regarding the issues after getting the service. 2. Inbound Marketing: By attracting all new prospective customers with bundles of offer like free rides, discount & refer credits to its old riders. This way Uber retains its customers as these Uber credits give values to both old and new users. After this Uber makes a smooth move to close the deal with a receipt and feedback ratings. The perfect example of inbound Marketing to attract customers towards becoming a lead. 3. Social Media Optimisation: Uber is very much active on the major Social Media Platforms like Facebook, Instagram, Twitter etc. Uber is liked by 1,98,31,350 people on Facebook and got 8,87,718 followers on Instagram. The main purpose for being so much active on social media is interacting with its customers and keeping them up to date with new offers. 4. Influencer Marketing: First launched in Delhi NCR, Bangalore & Mumbai along with the key influencers of those major cities. Zaheer khan, Ranvijay, Neha Dhupia & Rajiv Makhni from Delhi, From Mumbai Anil Kapoor, Arbaaz Khan and Rahul Bose And from Bangalore Raghu Dixit and Vasundhara Das These influencers were supposed to take uber’s ride secretly and create a buzz about the same in their social media accounts With the campaign named “Rider Zero”, 5. Strategic Partnership: a. India’s Times Internet to help grow its presence in the destination. (2015) b. Paytm dominant digital payments platform. (2014) c. Zomato driving down to a restaurant becomes all the more easy for Zomato users. (2015) d. Airtel third largest mobile services provider globally with operations in 20 countries across Asia and Africa. (2015) e. BookMyShow book a cab while booking a ticket. (2015) f. Jio for hassle-free payment experience to Uber riders for digital transactions through JioMoney (2017) Results : Affordable and Reliable rides at the tap of a button, in 29 cities in India. with more than 450,000 Partners/Drivers Completed 500 million trips in India in 4 years Recorded 1 million rides a day in India during 2017
Uber marketing strategy - steal this idea now (fast!)
 
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Learn & copy one of Uber's marketing strategies with this 2 1/2 minute video. In this video, I compare the business cards Uber drivers carry with pizza boxes from a local restaurant. Watch and learn how you can simply implement these ideas from the Uber marketing plan.
Views: 8164 Spencer Smith
UBER STRATEGY
 
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Views: 2791 Trevor Owens
The Economics of Uber
 
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First 500 people get 2 months free of Skillshare: http://skl.sh/polymatter7 Patreon: https://patreon.com/polymatter Twitter: https://twitter.com/polymatters Reddit: https://reddit.com/r/PolyMatter Discord: https://discord.gg/polymatter Uber may be the highest-valued private company in the world, but its economic troubles are profound and concerning. This includes a paid sponsored promotion which had no part in the writing, editing, or production of the rest of the video. Music by Varsity Star: https://varsitystar.bandcamp.com/releases their Facebook: https://www.facebook.com/varsitystarmusic/ Special thanks to http://ridester.com for looking over the script in advance. Ridester offers resources for ride share drivers. Brief music clip: Teddy Bear Waltz Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License http://creativecommons.org/licenses/by/3.0/ VHS fast forward effect modified from https://www.youtube.com/watch?v=s_auAhu-91U https://www.forbes.com/sites/lensherman/2017/12/14/why-cant-uber-make-money/#7d83f5f410ec Dr Seuss Style Font: “Yikes” by Rick Montgomery https://www.dafont.com/yikes.font?l[]=10&l[]=1 http://flopstarter.com https://medium.com/enrique-dans/why-is-uber-sweeping-all-before-it-because-it-understands-economies-of-scale-70d104688783 https://www.irs.gov/businesses/small-businesses-self-employed/independent-contractor-self-employed-or-employee http://ritholtz.com/2018/05/tlc-medallion-owners-created-uber/ https://www.caseyresearch.com/forget-stocks-buy-taxi-medallions/ https://www.nytimes.com/2017/09/10/nyregion/new-york-taxi-medallions-uber.html http://www.nyc.gov/html/media/totweb/taxioftomorrow_history_regulationandprosperity.html https://www.nytimes.com/1996/05/11/nyregion/medallion-limits-stem-from-the-30-s.html https://www.theverge.com/2018/6/26/17500510/uber-london-license-appeal-court-decision?utm_campaign=theverge&utm_content=chorus&utm_medium=social&utm_source=twitter https://www.statista.com/statistics/277229/facebooks-annual-revenue-and-net-income/ https://www.washingtonpost.com/news/the-switch/wp/2016/06/27/how-much-uber-drivers-actually-make-per-hour/?utm_term=.cc5e13967aec https://www.cbinsights.com/research-unicorn-companies https://expandedramblings.com/index.php/uber-statistics/ https://medium.com/uber-under-the-hood/uber-in-small-towns-and-cities-a-data-deep-dive-6e3cc2a250f4 https://www.wsj.com/articles/how-self-driving-cars-could-end-uber-1494154805 https://www.wsj.com/articles/with-kalanick-out-ubers-troubles-are-just-beginning-1498049054 https://www.wsj.com/articles/with-kalanick-out-ubers-troubles-are-just-beginning-1498049054 https://www.statista.com/chart/12059/uber-revenue-bookings-and-net-loss/ https://www.theguardian.com/technology/2018/mar/01/uber-lyft-driver-wages-median-report https://www.ridesharingdriver.com/uber-fees-cancellation-booking-cleaning-fees/
Views: 1111609 PolyMatter
Growth Marketing Discussion with Square, Uber, Yelp & others
 
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So you have a great app idea, and maybe you've even built your minimally viable product. Now what? Do you sit back and hope people will discover it, or do you promote the app like your hair's on fire and plan to sleep once you've cashed in? Growth marketing has gone from niche specialty to mission-critical practice area in the last few years. This discussion focuses on the latest tactics and best practices growth marketers use to promote their products. From Uber to Yelp to Square, there are some great companies represented in this panel of experts.
Views: 3961 Manifesto
Uber: A Comprehensive Strategic Communications Plan
 
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CPS 6300: Public Relations and Public Affairs Capstone Research Project Presented by: David Rachell, Dina Gharbo, Sarah Pacheco and Ngoc Nguyen The George Washington University June 2015
Views: 7635 Sarah Pacheco
Uber Business Model Innovation: What makes Uber so disruptive?
 
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What makes Uber so successful in such a crowded industry? The answer is Business Model Innovation. Get full course here: https://goo.gl/sTSstm . And please, if you like the course, leave a good review, it is EXTREMELY helpful for me to continue providing this knowledge. Thanks a lot! Here's your link: https://goo.gl/sTSstm
Views: 38139 Startup Xpress
10 December 2014 Uber Cape Town's marketing strategies
 
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Subscribe to News24: https://www.youtube.com/user/News24Video
Views: 583 News24
Brainstorm Tech 2018: Uber’s Strategy, Business, Culture, and More I Fortune
 
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Uber’s CEO Dara Khosrowshahi gives an in-depth update on the state of Uber’s strategy, business, culture, and its coming IPO at Fortune’s 2018 Brainstorm Tech conference. Subscribe to Fortune - http://www.youtube.com/subscription_center?add_user=FortuneMagazineVideo FORTUNE is a global leader in business journalism with a worldwide circulation of more than 1 million and a readership of nearly 5 million, with major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE Live Media extends the brand's mission into live settings, hosting a wide range of annual conferences, including the FORTUNE Global Forum. Website: http://fortune.com/ Facebook: https://www.facebook.com/FortuneMagazine Twitter: https://twitter.com/FortuneMagazine Fortune Magazine is published by Time Inc.
Views: 8700 Fortune Magazine
What Made Uber?- A Case Study for Entrepreneurs
 
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Subscribe to Valuetainment: http://bit.ly/2aPEwD4 The Biz Doc, Tom Ellsworth dives into case study #8 The making of Uber, it's CEO and what Uber did to overcome controversies in the midst of their success. Grab your notebook, take notes and join the conversation as Valuetainment brings you case studies with The Biz Doc - a new way to learn entrepreneurial lessons. Please subscribe, comment and share to help educate entrepreneurs from all over the world. Book recommendation: Lean Startup by Eric Ries http://amzn.to/2iQ7dUU About Tom Ellsworth: THOMAS N. ELLSWORTH, is an experienced CEO / COO and entrepreneur. He has been disrupting industries and driving consumer shifts through Venture-backed companies in technology, software, publishing and mobile that have generated exits totaling over $1B. Watch the interview with Patrick Bet-David: https://www.youtube.com/watch?v=nFStiXqG894&t=732s Connect with Tom: https://www.linkedin.com/in/thomasellsworth About UBER: Uber Technologies Inc. is an American worldwide online transportation network company headquartered in San Francisco, California. Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Valuetainment- The Best Channel for Entrepreneurs
Views: 90196 Valuetainment
10 Epic Viral Marketing Videos
 
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Some companies seem to have mastered the art of creating viral marketing campaigns. Who says you can't plan to go viral? Subscribe to our channel: http://goo.gl/4ytLE3 ----------------------------------------------------------------------------------------- Description: While these may seem like average viral videos, all of these videos were brilliant marketing schemes that rocked the internet and brought a little slice of fame to the companies that produced them. In some cases, the results were EPIC! ----------------------------------------------------------------------------------------- Our Social Media: Facebook: https://www.facebook.com/TheRichest.org Twitter: https://twitter.com/TheRichest_Com Instagram: http://instagram.com/therichest ----------------------------------------------------------------------------------------- Featuring: WestJet - Christmas Miracle: Real-Time Giving GoldieBox - Princess Machine Coca Cola - Bringing India & Pakistan Together Contrex - Ma Contrexpérience - 97s Carrie The Movie - Telekinetic Coffee Shop Surprise LG - So Real It's Scary Red Bull Stratos - The Felix Baumgartner Jump Volvo Trucks - The Epic Split featuring Jean Claude Van Damme Pepsi MAx - Test Drive Jimmy Kimmel Live - Worst Twerk Fail EVER - Girl Catches Fire! ----------------------------------------------------------------------------------------- For more videos and articles visit: http://www.therichest.com/
Views: 314560 TheRichest
Taxi Business Marketing - How To Beat Uber
 
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A practical step-by-step guide on how to beat Uber for licensed and insured taxi services. For more resources on marketing and managing a profitable taxi business visit http://www.TaxiBusinessAdvice.com
Views: 3470 Taxi Business Advice
Uber Marketing Plan
 
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John Roulston,Will Manganiello, Madi Baver, Juliano Likaj, and Yuhao Zheng
Views: 26 John Roulston
Uber - 4 P's Analysis
 
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Views: 408 Yuhe Fan
UBER LYFT ( STRATEGIES ) STOP EXPECTING TIPS
 
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This video is about Uber and Lyft strategies that will make you a more efficient driver. Learn skills that will help you maintain a high rating. Why you should stop expecting tips from Uber and Lyft riders
Views: 127 The Transporter
Marketing In Uber And Lyft
 
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Be Seen!!!!! Be seen on the Nsight Ads Channel broadcasting in UBER and Lyft Ride-share vehicles WWW.NSIGHTADS.COM
Views: 41 Imran Saleem
Uber's Digital Marketing Strategies - RMIT University | MKTG1415 - Aaron Girton & Paula Aginis
 
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An instructional video on utilising social media tools as a method of digital marketing, using Uber as an example. Research, Script and Voiceover: Paula Aginis (s3664794) Production, Script and Voiceover: Aaron Girton (s3459486)
Views: 99 Aaron Girton
The Surprising Truth About Email Marketing in 2018
 
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Can you still grow your business with email marketing?►Subscribe: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog Hey, everyone, it's Neil Patel, and I'm here for another Q and A Thursday, I'm here with Adam from https://viewership.com/ 0:15 This one's from Radoslav, and he wanted to basically, ask you does email marketing still work? He finds that it is hard with Google filters to make it to the inbox and people are just not even really checking their emails, so he's not even convinced that he should use email marketing with his agency. 0:30 First off, anytime a business operates, they need email. Yes, there's Slack, there's Skype, there are many other communication channels, but businesses still revolve around email, and if businesses still use it, you can bet that if you get an email in their inbox and they read it, you can generate sales. 1:00 For that reason, emails aren't going away. Gmail ads are growing in revenue, more and more people every single quarter are leveraging Gmail ads just because they know emails are powerful. So the first part of your question is, are emails valuable, yes. I know that's not directly what you answered, but the second part, which I'll get to is, do they still work, yes, because people still read emails. 1:50 GDPR has come out, and with GDPR, and I love it you have to put a little tick box saying, yes I authorize you to send me weekly emails. So that way they know what they're getting into and you'll find that that increases your open rates because the people who click that tick box want your emails. 2:15 The second thing that most people don't tell you with email marketing is, you need to scrub your list. If you have 100,000 email list, and that's usually the threshold, once you hit 100,000 you're going to notice that your email open rates just start tanking and it's because people don't clean their lists often enough, I clean my list monthly. And some email providers do this like ConvertKit does this I don't think MailChimp does this, but I think MailChimp wants you to keep paying out money for the inactive emails. 2:45 The whole purpose of cleaning the emails are for the people who aren't opening your emails and engaging, you just stop sending them emails. And by doing that yes your email list shrinks, but what you'll find is, the people you send the emails to the engagement goes up, and Gmail and Outlook look at engagement more than anyone else and it's a really high priority, for if they're going to put the email in the inbox and if you're only sending emails to majority of the people open it and you start having 20-30% open rates, you'll notice that your emails go into the inbox versus the Promotion tabs. 4:00 Don't use email templates, use text-based emails and add in links. You also don't wanna add more than three links to your site; I try only to do one. If you add in too many, you're going to notice that you also won't see amazing deliverability. 4:15 Make sure you whitelist your emails. So go to AOL, they whitelist, you can use services like Return Path. Outlook and Gmail don't do whitelist services. But if you follow these tips, you'll be good to go. And you'll get in the inbox. 4:30 Make sure you test creative subject lines like ones that your friends would send, lower case, things like hey did you see this, right? Of course, it needs to be relevant to your business or the offer you're producing, if you dupe people they're going to get upset, I'm giving you an extreme case so you can try to have the creative juices start flowing and come up with really good ideas. But it's not that hard to get in the inbox. 5:50 Scrub your list, don't put too many links, don't add images and videos, and only send to people who want them. 6:00 If you like the content we're giving, leave a comment, ask a question, we may answer it in next week's Q and A Thursday video, or I'll respond to your comment no matter what. Thank you for watching, let other people know about the video. Appreciate you watching and taking the time out of your day.
Views: 46228 Neil Patel
Airbnb Business Model: What makes Airbnb so successful?
 
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What is the secret of Airbnb success? The answer is in their Business Model Innovation. Get full course here: https://goo.gl/sTSstm . And please, if you like the course, I would appreciate a good review, it is extremely helpful for me to continue providing this knowledge. Thanks a lot! Here's your link: https://goo.gl/sTSstm Joe Gebbia TED talk: https://www.youtube.com/watch?v=16cM-RFid9U
Views: 66980 Startup Xpress
Online Marketing Strategies. Replacing Uber/Lyft income First
 
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Online Marketing Strategies. Replacing Uber/Lyft income First Go to: https://toddbledbetter.com to work with me and my team to learn how to earn money online. Get Click Funnels Free To Start: https://clickfunnels.com/?cf_affiliate_id=1542940&affiliate_id=1542940&aff_sub=dashboard&aff_sub2=trial Get Powapod Here: https://toddbledbetter.clickfunnels.com/store-front83xqda4dijjejwuk Get Aweber: http://www.aweber.com/easy-email.html?id=500313 FREE VIDEO: Do You Want To Work With Me & My Team Personally To Launch You An Online Business Together? Follow me on my way to leaving my full time job and making a huge change in my life style. I plan to move forward at earning my money online from anywhere in the world I want to be. I plan on documenting the journey on YouTube. Subscribe and Like, Tap the bell for all the new video posts. Here we go! Todd Ledbetter.
Views: 13 Todd Ledbetter
Manila - Marketing | Working at Uber | Uber
 
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At Uber, we’re working hard to redefine how people, things, and food move in Singapore. Because ultimately, a city with less traffic, reduced auto emissions, and a reliable & affordable transportation option is a better city for everyone. Take a look at what we’re working on: http://careersinfo.uber.com/philippines-careers.html SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber Manila - Marketing | Working at Uber | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 2192 Uber
Singapore - Marketing | Working at Uber | Uber
 
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At Uber, we’re working hard to redefine how people, things, and food move in Singapore. Because ultimately, a city with less traffic, reduced auto emissions, and a reliable & affordable transportation option is a better city for everyone. Take a look at what we’re working on: http://careersinfo.uber.com/singapore-careers.html SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber Singapore - Marketing | Working at Uber | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 4206 Uber
Marketing at Australia & New Zealand | Uber
 
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Build something big and take your ideas to the next level. Discover Marketing roles at Uber: http://uber.com/careers/ SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber Marketing at Australia & New Zealand | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 2947 Uber
UBER marketing campaign
 
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Basket cover marketing campaign Malmö 2016
Views: 830 Creatify Media AB
How to Market your Uber Lyft Business
 
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Coach Dee's Uber and Lyft marketing strategy outside the car. Do you have low-motivation and questions about Rideshare (Uber and Lyft) and E-Hauling (UberEats, Postmates, GrubHub, ...etc.)? We are helping drivers stay in the game as a successful rideshare driver and business owner! Check out the Most Popular Training: https://goo.gl/ubdFkv Hear What Coach Dee said yesterday; https://goo.gl/71Dn4g www.rideshare365lv.com [email protected] 5 Star Vegas Driver Coach Dee has been driving out of Las Vegas Nevada since the September start date in 2015. Coach Dee has acquired knowledge of the Rideshare industry and he feels can help former, new, struggling and future drivers stay in this awesome opportunity.
Views: 47 Rideshare 365
Best marketing strategy ever! Steve Jobs Think different / Crazy ones speech (with real subtitles)
 
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Go to http://brokop.com/ for the best digital marketing productions! Brokop.com has made subtitles for this 1997 speach of Steve Jobs, because it has such bad sound quality and that is a pitty because it is the best marketing speech in the world. Brokop.com is working with marketing via digital design, visual fx, video shoot, editing, 3D. We produce great storytelling in marketing. . We encourage you to go to brokop.com and see for yourself that we can provide you with all you need in good marketing stuff.
Views: 2685589 Rene Brokop
How To Build A Two-Sided Marketplace | Dan Martell
 
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Interested in building a marketplace startup like Uber? Then you’ll want to watch this. All great two-sided marketplace company (Ebay, Uber, Airbnb, Instacart, etc) follow these principles. In this video, I share 3 strategies to improve your chance of being successful. + Join me on FB: http://FB.com/DanMartell + Connect w/ me live: http://periscope.tv/danmartell + Tweet me: http://twitter.com/danmartell + Instagram awesomeness: http://instagram.com/danmartell Are you an entrepreneur? Get free weekly video training here: http://www.danmartell.com/newsletter Here are the 3 things to look after in order to build a successful marketplace: 1) Deciding if you’re a version 1.0, 2.0, or 3.0 marketplace? 2) Starting with an uncomfortably narrow niche in the beginning. 3) Cracking the customer demand side of the marketplace first. Missing one of these 3 strategies could cause you to spend time focusing on the wrong part of your business and potentially failing before you get to escape velocity. ---------------------------------------- ABOUT DAN MARTELL ---------------------------------------- Dan Martell is an award-winning Canadian entrepreneur and founder of Clarity, a venture-backed startup that makes it easy to connect with top business minds over the phone. He previously co-founded Flowtown, a San Francisco-based social marketing product which raised funding, grew to over 50,000 small business customers and was eventually acquired by Demandforce in 2011. In 2012, he was named Canada's top angel investor having completed over 33 investments with companies like Udemy, Intercom, and Unbounce. He believes "you can only keep what you give away" and is heavily involved in many charitable organizations & community events.
Views: 47146 Dan Martell
Ola Business Model | Case Study | How Ola Uber Earns | Incentives | 6Rs Km
 
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Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically. #BusinessModel #CaseStudy #GrowBusiness
Views: 294804 Intellectual Indies
Marketing Ideas for Personal Injury Lawyers: How to Use Uber to Market Your Law Firm
 
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Want a FREE copy of my new book? Get it here: http://freebookforlawyers.com Join The Official Law Firm Marketing Facebook Group: https://goo.gl/kDdkXJ MY FREE MARKETING GUIDES: Free Guide to Hiring a Law Firm Marketing Company: https://goo.gl/d9yRF8 Free Guide to Getting Your Clients to Leave 5-Star Reviews For Your Firm: https://goo.gl/uDD3nx gets expensive. Google PPC ads can cost lawyers hundreds of dollars per click in competitive cities! Billboards can cost thousands per month! This creative marketing method is one of the cheapest ways to advertise for the amount of exposure you’ll gain! Attorneys can use Uber for a unique way to advertise their firm. In this video, I tell everything you need to know to start marketing your firm through Uber. You provide an Uber driver with a in a win-win situation. Put a wrap on the with your law firm’s information. You provide the , maintenance, . The becomes your moving billboard! This video details how to find a reliable driver, what you need to consider when purchasing a , how this method can work for your firm. Using Uber for your can cost you an average of less than $500 per month! Get in on this new marketing tactic before your competition catches on! marketing
The Real Story of Uber l Attention: The Digital Marketing Summit 2016
 
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Fred Jones exercises his storytelling skills at this year's Attention Summit, taking us through the real story of Uber. Innovation and user experience were key topics of the talk, being inspired by needs and constantly testing new and old digital strategies to give their customers the best possible experience. From Uber for business to ice-cream and music, this talk demonstrates how Uber used digital strategy in their marketing effort to capture attention in the digital age. In addition to this talk, the day welcomed many digital keynote presenters including Webcredible's Trenton Moss and Heather Andrews from Neuro-Insight UK. Thanks to everyone who attended, visit the event page to view all the presentations and download all the slides! https://www.adido-digital.co.uk/events/attention2016/
Views: 841 Adido
El Marketing de Uber
 
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4 Estrategias de Marketing de Uber - Para eliminar tu competencia - Aumentar tus ventas - y fidelizar tus clientes... ------------ El Marketing de UBER En estos últimos años la tecnología e internet han cambiado las reglas del mercado tradicional, han abiertos nuevos panoramas, nuevos mercados, nuevas conexiones y nuevos medios de comunicación! El punto es que muchos emprendedores todavía no se han dado cuenta o si se han dado cuenta… ven todo esto como algo que no les compete… como algo demasiado lejos del proprio negocio! El problema es que si hoy no te innovas, no te pones al paso con el mercado que cambia constantemente… corres el riesgo que de un momento a otro sea la competencia que inicie a usar internet y la tecnología... y termine por llevarse tus clientes! Este es el caso de Uber! una empresa que gracias a una aplicación y a un Marketing moderno ha logrado posicionarse como líder... en uno de los sectores más competitivos y difíciles en absoluto… como el del transporte de personas! Marketing que ha permitido a está marca de llegar en pocos años a más de 80 países, ha hacer más de 3 millones de viajes por día y lograr una cotización tan alta en el mercado … que hoy UBER vale más de muchas otras empresas históricas como General Motor y Ford! Veamos entonces 4 estrategias de Marketing que ha permitido a está marca de eliminar la competencia, aumentar sus ventas y fidelizar sus clientes! Estas listo? iniciamos! BUEN POSICIONAMIENTO: La primera gran acción de marketing que notamos en la marca Uber es su correcto posicionamiento en el mercado! El posicionamiento o branding positioning… como dicen los americanos es el primer paso y el más importante de una estrategia de marketing! Es la base de tus futuras acciones … es la colocación diferente que decides de darle a tu negocio respecto a la competencia! Es la fase inicia donde decides que cosa dirás, cómo lo dirás y a quien lo dirás! Y en esto UBER ha hecho un optimo trabajo! ha analizando minuciosamente la competencia ha escuchando atentamente los consumidores y se ha preguntado… cómo puedo presentar mi servicio para que un cliente elija UBER y NO los miles de taxis y colectivos que hay en el mercado? Resultado... un servicio diferente, un servicio de éxito! 2) TECNOLOGÍA: Otra estrategia que podemos notar... es que UBER exprime internet y la tecnología al 100% Mira para hacerse conocer y llegar rápidamente a las personas… No reparte volantes, No baja sus precios, No hace publicidad tradicional, No hace telemarketing, … se hace conocer e interactua con sus clientes simplemente a través de una aplicación! Mejor dicho gracias a la tecnología hace llegar su servicio en las manos de las personas… haciendo ahorrar tiempo al cliente! Es más... es gracias a la tecnología que UBER logra ser líder en el sector del transporte publico sin tener autos propias! Mejor dicho gracias a internet y la tecnología Uber hace negocio haciendo simplemente de puente… entre quien necesita movilizarse rápidamente y quien tiene un auto! La cosa interesante es que internet y toda está tecnología está a también a tu alcance! 3) APROVECHAN LAS CRÍTICAS La tercera estrategia que puedes notar en UBER en que… APROVECHAN LAS CRÍTICAS para promover la marca! Mira cada vez que UBER llega a un nuevo país… sucede de todo… polémicas, protestas, huelgas, etc Se habla en los noticieros, en la redes sociales, etc! El punto es que cuando ofreces un servicio que el usuario percibe mejor que el de la competencia… las críticas hacia la marca en vez de alejar a las personas… la acercan! Es cuestión de Branding… cuando una marca da valor al mercado… la críticas externas no hacen otra cosa que acercar los seguidores a la marca… esto es algo que los competidores de UBER no comprenden… más protestan, más hablan mal del servicio UBER... en realidad le estas haciendo un favor a la Marca! Esto los señores de Uber lo saben perfectamente y es este el motivo por la cual muchas veces no responden o simplemente dejan que sean los mismos usuarios a fomentar más polémicas… porque las criticas polémica cuando el servicio es realmente mejor que el de la competencia significa solo publicidad gratis! .... - - - - - - - - - * Visita nuestro sitio web: https://www.emprendedoreficaz.info/ * Siguenos en Facebook: https://www.facebook.com/emprendedoreficaz/
Views: 5967 Emprendedor Eficaz
Use Free social media marketing vs. paid online marketing for Uber and Lyft.
 
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$ 1,550 bonus/guarantee when you join. Rideshare Professor here. Let me help you get the maximum Join UBER here https://www.uber.com/a/join?exp_hvp=0&invite_code=ajeja LYFT Join here and get your sign on bonus https://www.lyft.com/drive-with-lyft?ref=TORSTEN134593 Get the maximum Uber promo code bonus by using code: ajeja Get the maximum Lyft promo code bonus by using code: Torsten134593 After you sign up, call or text me at 480-393-6318 I will coach you through your first trips. I am excited for you and can’t wait to help you. Drive safe at all times. Rideshare Professor Maximize your profits at the Rideshare Driving School (COUPON CODE: RDS30) for a 30% discount at http://www.Ridesharedrivingschool.com Questions: 480-393-6318 (please text me) Or Email: [email protected] Become a DoorDash driver! Earn up to $25/hour and get a $25 bonus after 50 deliveries in 30 days for signing up here: http://drd.sh/WRfn06 Postmates food deliveries: Join me as a Postmate now an d get a starting bonus (up to $300). Earn lots of money on your own schedule. Use my code FL-torstenk or here is a link: https://pmfleet.app.link/193p4QkZLJ Join my Youtube channel at http://www.RideshareProfessor.com Buy Rideshare Tools and essentials at http://www.RideshareTools.com Join my Facebook page at http://www.Facebook.com/AskTorsten Questions: 480-393-6318 (please text me) Or Email: [email protected] So set up an Uber and Lyft account today and start the process. Maybe you already have a car, maybe you want to rent, lease or buy a car. Learn how to become a simple driver and allow me to give you suggestions and help chose the right Uber category for you Uber X, Uber XL, Uber Select, Uber Black, Uber SUV, Uber LUX or (Lyft regular, Lyft Premier and Lyft Plus). Interested in driving for Uber or Lyft ? Get up to a $1,550 sign-up bonus. It is very simple to join as a driver. Any guy or girl can become a rideshare driver. Forgot to enter your Uber Promo Code? How to get your bonus if you have joined and have not taken advantage of the driver referral code. Please make sure you send me your name, last name, email, phone number. Then Go to ACCOUNT Then go to HELP button Go to ACCOUNT and PAYMENT Go to REFERRALS Go to INVITED DRIVER Invited Code : ajeja Friends name who referred you: TORSTEN KUNERT Friends phone number: 4803936318 Friends email : [email protected] Share additional details.... SUBMIT Then, very important, call Uber 1-800-593-7069 and dial option #2 for referrals and confirm these details above with the help desk. Note, it takes a while for them to answer and make a note when you called and who you spoke to. Uber promo code, Uber referral bonus, retroactive bonus and tips. Do you need Uber help? Do you need Uber tips?Do you need Lyft help? Do you need Lyft tips? Get the latest Uber news and Lyft news from the Rideshare Professor at http://www.RideshareProfessor.com Call 480-393-6318 for help Here are the Uber and Lyft categories: Uber X, Uber XL, Uber Select, Uber SUV, Uber Black, Uber Pool, Lyft XL, Lyft Plus, Lyft SUV, Uber LUX, Lyft Lux. I will gladly explain how each category works and how you maximize your earnings in each category. Some categories only apply to metropolitan cities like Los Angeles, New York, San Francisco, San Diego, Miami, Denver, Washington D.C., Detroit, Boston, Houston, Dallas, Orlando, Philadelphia, New Jersey. Please text me at 480-393-6318 if you have any questions. I will gladly help you. Do you need help with the Uber hub, Uber inspection, Uber inspection form, Lyft inspection form, Lyft inspection? Want to become an Uber driver, Lyft driver, use my Uber promo code, Lyft promo code or get the Uber retroactive bonus, Uber bonus, Uber guarantee, Lyft bonus if you forgot to add a code when you joined or signed up. Questions: 480-393-6318 (please text me) Or Email: [email protected] $ 1,550 bonus/guarantee when you join. Join UBER here https://www.uber.com/a/join?exp_hvp=0&invite_code=ajeja LYFT Join here and get your sign on bonus https://www.lyft.com/drive-with-lyft?ref=TORSTEN134593 Get the maximum Uber promo code bonus by using code: ajeja Get the maximum Lyft promo code bonus by using code: Torsten134593
Views: 747 Rideshare Professor
आखिर OLA कब तक पैसे लुटायेगी | Case Study | Dr Vivek Bindra
 
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In this video Dr Vivek Bindra, talks about one of the fastest growing taxi service providers in India, Ola. He is explaining the strategies through which OLA Captured the Indian Market To Attend a 4 hour Power Packed “Extreme Motivation & Peak Performance” Seminar of BOUNCE BACK SERIES, Call at +919310144443 or Visit https://bouncebackseries.com/ To attend upcoming LEADERSHIP FUNNEL PROGRAM, Call at +919810544443 or Visit https://vivekbindra.com/upcoming-programs/leadership-funnel-by-vivek-bindra.php Watch the Leadership Funnel Program Testimonial Video, here at https://youtu.be/xNUysc5b0uI Follow our Official Facebook Page at https://facebook.com/DailyMotivationByVivekBindra/ and get updates of recent happenings, events, seminars, blog articles and daily motivation. #OLA #Trending #DrVivekBindra
Uber Pricing Strategies and Marketing Communications Case Solutions
 
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http://www.thecasesolutions.com/ This case is about UBER PRICING STRATEGIES AND MARKETING COMMUNICATIONS Get your UBER PRICING STRATEGIES AND MARKETING COMMUNICATIONS Case Solution at TheCaseSolutions.com TheCaseSolutions.com is the number 1 destination for getting the case studies analyzed. http://www.thecasesolutions.com/uber-pricing-strategies-and-marketing-communications-34058
The Best Strategy for New Uber Drivers
 
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RSG Contributor Jon K explains how to make the most of a sign-on "guarantee." Read the full article here: http://therideshareguy.com/the-best-strategy-for-new-uber-drivers/ See the ten cities with the best Uber sign-on guarantees here: http://therideshareguy.com/the-highest-uber-sign-on-guarantees-by-city/ Find referral links for all the rideshare and delivery apps here: http://therideshareguy.com/sign-up-bonuses/ Interested in driving for Uber? Get up to a $500 sign-up bonus after you do 20 rides: http://www.therideshareguy.com/uber1 Interested in driving for Lyft? Get up to a $750 sign-up bonus after you sign up: http://www.therideshareguy.com/lyft1 Want to join hundreds of other drivers who are maximizing their rideshare profits? Check out our new video course: http://www.therideshareguy.com/mrp Looking for rideshare friendly insurance? http://therideshareguy.com/ins Wanna try out delivery? Doordash is hiring! Sign up here: http://www.therideshareguy.com/dd1 You can also sign up for Postmates here: http://therideshareguy.com/pm1 Want your first ride free on Uber? Use the code 'uberRideshareguy' and get $20 off your first ride: http://www.therideshareguy.com/uber2 Want your first ride free on Lyft? Use the code 'pf1' to get $10 off your first ride: http://therideshareguy.com/lyft2
Views: 4443 The Rideshare Guy
UBER Advertising Solution from VIP Marketing
 
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This is another 100% Volk Video Project. We wrote this script, created the graphics, video and the Voice Over. Volk Video is able to take your concept and turn it into an effective message-delivering video. Interactive Displays in UBER vehicles is a great idea and the team at VRos are going to make sure to be a leader in this emerging market.
Views: 151 VolkVideoServices
Uber Pricing Strategies and Marketing Communication Case Solution & Analysis
 
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https://caseism.com Get Your UBER PRICING STRATEGIES AND MARKETING COMMUNICATION Case Study Solution. Caseism.com is the number 1 destination for getting the case studies analyzed. https://caseism.com/uber-pricing-strategies-and-marketing-communication-55955
Views: 12 Caseism.com
6 BEST Digital Marketing Tools to Grow Your Business Online
 
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What tools should you be using on your website to market your business? Today Neil shares his six favorite digital marketing tools. ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 1:30 The first digital marketing tool that you guys should use is Google Analytics. It tracks your visitor count if you have a lot of traffic. They'll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year. Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions. Don't optimize for traffic. Optimize for traffic that causes conversions. 3:00 The second digital marketing tool I have for you is Ubersuggest. You're going to want to get rankings. You're going to want more search traffic. It's the most consistent traffic that you'll get. Yes. Social media traffic is easier and quicker to get. But Google's algorithm updates aren't as crazy as Facebook's. It won't be where one day you're getting 300,000 visitors from Facebook organic reach and the next day you're getting 10,000 visitors. Google's organic traffic is very, very consistent. So use Ubersuggest. 3:40 The third digital marketing tool I have for you is Google Search Console. We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for the posts that get less than a five percent click-through rate. We look at all the keywords that were getting impressions from that post, and then we integrate those keywords into that blog post or that landing page, and we rewrite that content. 7:30 The fourth digital marketing tool is Crazyegg. Crazyegg shows me how people are engaging with my website. How far they're scrolling. Where they're clicking. It allows me to take that data and, within Crazyegg, you don't have to be a developer, you don't have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it's not just about getting traffic, it's about converting those visitors into conversions. Another tool that I love using is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. 8:00 The fifth digital marketing tool is called Subscribers. It's through push notifications. People will come through to your website, but they don't come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive, it does it all within the browser. 9:00 The last digital marketing tool that I'm going to give you guys that you guys should check out is HubSpot. HubSpot's a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that's why I want to end with HubSpot. I love it. I use it, and sure some people may say "Hey, there are other tools that do this or that." HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur friendly, and best of all is they keep adding more and more stuff for free, so why not? They're a huge billion dollar company that are trying to crush their competitors, so they're just releasing a lot of stuff for free. Hey, that's for your benefit. 10:00 All this data and these digital marketing tools, with no action, is useless. You're better off saving the money and not even paying or using any of them. So that's it. Thank you for watching this week's Q&A Thursday video. If you want your questions answered, leave a comment below. Let us know you want it answered on a Q&A Thursday video. Maybe we'll select it. Either way, if you leave a comment below, I'll answer it no matter what. Please, like, share, review, whatever it is. This video, The more people that know about it, the more people I can help, the happier I'm going to be. As you can see, I don't promote my services or anything from my content. I'm just looking to help people. So I would appreciate it if you can share the content.
Views: 135430 Neil Patel
Uber Driver Strategy - All About Downtown Pickups
 
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Click here to check out our new course! http://MaximumRidesharingProfits.com My Uber Links: Sign Up To Drive With Uber: https://partners.uber.com/drive/?invite_code=u5vn0 Sign Up For Uber Passenger: https://get.uber.com/invite/u5vn0 $20 Off First Ride Promo Code: u5vn0 My Lyft Links: Sign Up To Drive With Lyft: https://lyft.com/drivers/brian96693 $20 Off First Ride With New Account: https://www.lyft.com/invited/BCLYFTRIDE Other Links: $20 Off YourMechanic - Use Promo Code BC20 https://www.yourmechanic.com/book/ If you click on any of these links and follow through, I will be compensated.
Views: 4003 RideShr
🔴LIVE: The Best Money Making Strategies for Uber and Lyft | Tipping Is LIVE On Uber | Q&A
 
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With tipping being added to the Uber platform and 121 U.S. and Canadian markets getting the option this week, we're talking everything money. Learn how to double or triple your revenue and the secrets to earning tips. Become an Uber Driver! Earn on Your Own Time! : https://partners.uber.com/i/mikes1003 Free Uber Rides for New Users: www.uber.com/invite/mikes1003 Join the Lyft Community! : https://www.lyft.com/drivers/yourdrivermike Free Lyft Rides for New Users: https://lyft.com/iei/MIKE247778 Pre-register for Juno (guaranteed 10.5% commission): https://www.drivers.gojuno.com/referral/code/6430-400 Start Learning With Audible: https://goo.gl/TQ3TM4 ( ͡° ͜ʖ ͡°) - Secret way to earn an additional $100+/month when driving? https://app.getcargo.today/referred_by/michael_103 My Gear: MacBook Pro 15.4” w/ Touch Bar (Space Gray) - http://amzn.to/2jSuNlc iPhone 7 (Matte Black) - http://amzn.to/2lewTrA KobraTech Tripod - http://amzn.to/2ledtDw Rode VideoMic Me - http://amzn.to/2kcFfQI Rode smartLav + Lavalier - http://amzn.to/2rbJNKF LimoStudio Softbox Kit - http://amzn.to/2kEbw6x Email for business: [email protected] YDM Driver Store: http://astore.amazon.com/yourdrivermike-20 Twitter: https://twitter.com/yourdrivermike Instagram: https://www.instagram.com/yourdrivermike Patreon: https://www.patreon.com/yourdrivermike Snapchat: YourDriverMike Disclaimer: This video and/or description contains affiliate links, when shopping via these links I’ll receive a small commission. This helps support the channel and allows me to continue to make videos like this. Thank you for the support!
Views: 537 Your Driver Mike
UBERAIR: Closer than you think | Uber
 
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Watch and learn about Uber Air and Uber Elevate. Urban air transportation is closer than you think. The reality of urban air transportation is closer than you think. In fact, Uber Elevate has already started exploring the barriers we’ll need to overcome to make vertical takeoff and landing (VTOL) a reality and bringing uberAIR to Dallas and Los Angeles by 2020. Watch this video to see what an end-to-end flight in an uberAIR VTOL will look like. We’re excited to partner with some of the world’s top manufacturers, real estate developers, agencies, and cities to make this vision a reality. Why VTOL? With VTOL aircrafts, passengers can enjoy quicker daily commutes, while our cities experience less traffic congestion and cleaner air. Learn more now: https://www.uber.com/air How we got here: https://www.youtube.com/watch?v=nuFSh7N0Nhw Stay connected with Uber: Uber YouTube: http://bit.ly/29A9tuO Like Uber: http://bit.ly/2jwSiNb Get updates from Uber: http://bit.ly/1QGYQDp View images from Uber: http://bit.ly/29zUm2E SUBSCRIBE: https://www.youtube.com/user/UBERWorldwide?sub_confirmation=1 About Uber: Good things happen when people can move, whether across town or towards their dreams. Tap a button and get to where you want to be. Connect with Uber: Ride with Uber: https://www.uber.com/ Like Uber on FACEBOOK: https://www.facebook.com/uber Follow Uber on TWITTER: https://twitter.com/Uber Follow Uber on INSTAGRAM: https://www.instagram.com/uber UBERAIR: Closer than you think | Uber https://www.youtube.com/user/UBERWorldwide?sub_confirmation=55
Views: 1905016 Uber
5 ways to grab an uber cool marketing job in Social Media | Social Media Career Tutorial | Edureka
 
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This session will help you grasp the basics of Social Media Marketing and Social Media Marketing Skills required to build a Social Marketing Career. To attend a live class on Social Media Marketing, click here: http://goo.gl/dRIHKi Become a social media marketing expert by mastering concepts like Audience targeting, Social retargeting, Media analytics, Content strategies & User-Driven Engagement while working on industry-based use cases and projects. This session helps you to learn following topics : 1. Know what are the high paying jobs available in Social Media Marketing 2. Understand the skillsets required 3. Indentify the gaps 4. Be aware of what appeals to you 5. Take the deep dive Edureka is a New Age e-learning platform that provides Instructor-Led Live, Online classes for learners who would prefer a hassle free and self paced learning environment, accessible from any part of the world. Information on ‘Careers in Social Media Marketing’ has also been covered in our course ‘Social Media Marketing’. For more information, please write back to us at [email protected] Call us at US: 1800 275 9730 (Toll Free) or India: +91-8880862004
Views: 265 edureka!
Marketing Project Uber
 
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This video is about a marketing project done by 3 University students. Our assignment was to choose a product that we could promote to the Mexican market so we chose Uber. This is our final project for our marketing class.
Views: 848 Ali Goebel
The Nissan Hyper Cube Uber Social Media Marketing Plan
 
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Take a moment to kindly vote for me in the Nissan Hyper Cube Contest here: http://tinyurl.com/d23a4d I have developed a 7 point plan for the Nissan Cube. This plan will also work with other cars, light trucks, minivans and green energy drinks. Thanks!
Views: 513 HyperCubeMe
Las 6 Estrategias de Marketing que UBER nos ha enseñado
 
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Les presento las 6 Estrategias de Marketing nos ha enseñado. Uber ha venido a revolucionar el servicio público y privado. Ha aprendido a concoer las necesidades del consumidor y por eso estanco su éxito, pero sobre todo, por eso es tanto el odio de su competencia hacia ellos.
Views: 3888 Titto Galvez

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