(31 Dec 2008) SHOTLIST
1. Wide of City of London and Bank of England, pan right across street
2. Entrance of Seven Investment Management building
3. Interior of Seven Investment Management offices with Justin Urquhart-Stewart seated at desk
4. Urquhart-Stewart at his computer
5. SOUNDBITE (English) Justin Urquhart-Stewart, Head of Seven Investment Management:
"It's an astonishing anniversary, not least of which of reasons of actually that it's still there. When it first started as a virtual currency everyone thought well it'll go the same way as the ERM (European Exchange Rate Mechanism); it'll go the same way as other initiatives to try and actually create an international currency - full of goodwill but not much practical strength behind it. The reality of course has been completely different. In 10 years the euro has gone from being a virtual currency into being a reserve currency. That's to say, one of the world's major currencies which people use to put their reserves in."
6. Close up of screen showing exchange rates, zoom out to wide
7. Wide of currency exchange
8. Close up of 50 pounds being exchanged for 40 euros
9. Eurostar train arriving from Paris at St Pancras International station
10. Child looking out of the train window
11. Passengers getting off the train
12. SOUNDBITE (French) Xavier Cloussel, French tourist, vox pop:
"we come to London for the sales and the pound is at the same level as the euro, so we are very happy to come for the new year and a happy new year (to you)."
13. Big Ben and Houses of Parliament
14. Various of European tourists
15 SOUNDBITE (English) Luc Weisenberg, Dutch tourist, vox pop:
"Yeah it's cheaper that the euro so for me if I want to buy stuff it's cheaper here. Like shoes, you know, it's really cheap and my country is expensive."
16. SOUNDBITE (Spanish) Angel Maestro, Spanish tourist, vox pop:
"for us it's perfect that the pound is this cheap. We understand that for you it's difficult that the euro is more expensive but it's perfect to come for shopping, for tourism, to eat, to go to the theatre, etc."
17. Tourists on London's South Bank
18. Wide of Eurostar train arriving
19. Various exteriors of Brussels station
20. British tourists arriving
21. SOUNDBITE (English) Phillip Herbert, British traveller:
"So it's relatively more expensive, I should think about 30 percent more expensive to come and have a holiday in Europe."
22. SOUNDBITE (French) Jean-Luc Hanus, Belgian traveller:
"For us its great since we were planning to spend New Years in England. It's very advantageous to go to London and we will have a bit more money to spend on extras."
23. Wide travellers in train station
Ten years after the euro was first introduced as a 'virtual' currency, it has gone from strength to strength against the British pound and U.S. dollar.
Money markets began trading the euro on January 1, 1999, but euro notes and coins didn't go into circulation until 2002.
Today those notes are buying European tourists more than ever before, hovering close to parity with the battered British pound.
On Wednesday one London analyst described the Euro's rise as "astonishing."
Justin Urquhart-Stewart, of Seven Investment Management, said in ten years the euro had gone from a 'virtual' currency to one of the world's main reserve currencies, second only to the US dollar.
The euro zone currently comprises 15 countries, with Slovakia slated to join at midnight on Wednesday.
Tourists arriving in London from Europe have been making the most of the Euro's rise, with some currency exchange booths offering parity with the pound.
On Wednesday afternoon the euro was officially trading at around 1.037 to the pound.
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