The 4 Business Growth Strategies To learn more, visit my website at http://www.antheahorvat.com/ So in this video, I want to share with you the four different business growth strategies you can choose to implement in your business. We call it the Ansoff model. So basically the choices for you are, if you want to grow your business, are you going to find more Betty and Bobs in order to sell your product or service to? We call this a market penetration strategy. The second choice that you have is a market development strategy. This is where you take your product or service and whoever you’re selling it to right now, you go and develop new markets in order to sell your products and services. Now, those markets could be new niches for you to go into, or they could be new geographical areas for you to move into. It doesn’t matter. We call that a market development strategy. The third option, the one that most of my entrepreneur clients like to pursue, is the product development strategy. Product development strategy involves developing new products and services for you to sell to clients that you already have. And the final one we call diversification. That’s a lot like starting a new business. It’s where you develop new products and services for new markets. So, which one should you choose for your business? I say to my clients, why don’t you think in a three-month block because three months right now is a really long time, and why don’t you focus on just one of those strategies? That’s right, just one of those strategies. Which one should you choose? Well, the place to start is to do a swat analysis on your business. Go through your strengths. Go through your weaknesses, then the things internal, the things that you can change in your business, the things that you do well, and the places in your business where you have little hold, the things that you don’t do quite so well. Go through your strengths and weaknesses. You want to have great clarity about your strengths in particular. The second thing you need to do is look outside of your business. Look at what’s happening in the world. Look at what’s happening in your marketplace. Look at what’s happening with your competitors. And look for opportunities. You want to match your strengths to the greatest opportunities available to you, and then pick which of those strategies is going to work best for you, and then focus. Focus, focus, focus! I know you’re an entrepreneur. I know you like to create, but I also know that you like to have money in the bank account. So the key to you is to pick the strategy that’s going to work the fastest for you. It might not be the most exciting right now, but it’s going to be the most profitable. So, choose your strategy and focus for the next three months. As always you may find all of my videos on my YouTube channel at https://www.youtube.com/channel/UC7DLcGQ6MgCCmi8F9WZg9JQ You can SUBSCRIBE to my channel by clicking here: http://www.youtube.com/subscription_center?add_user=antheamoffat
Views: 12109 Anthea Horvat
In this series, Rory O’Driscoll and Kate Mitchell, founding partners at Scale Venture Partners, will detail the mindset needed to scale your company. Along with some of their associates, they will explain how the scaling phase differs from the startup phase, what kind of metrics you’ll need as you accelerate and what kind of team you’ll need alongside you for the journey ahead. ABOUT THE KAUFFMAN FOUNDERS SCHOOL Visit the website: [http://bit.ly/1EW2br7] The Kauffman Founders School presents a powerful curriculum for entrepreneurs who wish to learn anywhere, anytime. The online education platform features experts presenting lectures in series modules designed to give Founders a rich learning experience, while also engaging them in lessons that will make a difference in their business today, tomorrow, and in the future. The Kauffman Founders School series modules include The Lean Approach, Intellectual Property, Founder's Dilemmas, Entrepreneurial Selling, Entrepreneurial Marketing, Surviving the Entrepreneurial Life, Startups, and much more. ©2015 Ewing Marion Kauffman Foundation. May not be used without permission. To enter a request for permission to use, contact [email protected]
Views: 22491 Kauffman FoundersSchool
A short clip from my Total Business Mastery seminar about the 4 Principles of Marketing Strategy. Want to know: How do I get customers? How do I determine my target markets? What's my competitive advantage? http://bit.ly/29heNou Move toward any goal, big or small with my FREE guide in the link above. ___________________ Learn more: Subscribe to my channel for free offers, tips and more! YouTube: http://ow.ly/ScHSb Facebook: http://www.facebook.com/BrianTracyPage Twitter: http://www.twitter.com/BrianTracy Google+: +BrianTracyOfficialPage Pinterest: http://www.pinterest.com/BrianTracy Instagram: @TheBrianTracy Blog: http://bit.ly/1rc4hlg online marketing, marketing concepts, marketing 101, marketing techniques, best marketing strategies,
Views: 1634939 Brian Tracy
The Ansoff Matrix - Business Strategy & Growth - Simplest explanation ever The Ansoff Matrix is a popular business model used for strategising business growth by product development & market development. This simple video is derived from expert input and the presentation style is deliberately kept simple and concise. Links to the popular Bloom's Taxonomy videos are below. Link to The Cognitive domain video of the Bloom's Taxonomy: https://www.youtube.com/watch?v=zj6Cr... Link to the Affective version of the Bloom's Taxonomy for your reference: https://youtu.be/0SCLFgIS7pQ Please like & share the video and subscribe to this channel to express support. I intend to dedicate time and resources to improve the quality & presentation of future content. Music: www.bensound.com
Views: 4392 Mister Simplify
Want to know my marketing strategy for 2018? ►►Subscribe here to learn more of my secret SEO tips: https://goo.gl/ScRTwc Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog 2018 is going to be an exciting year. The analysis on how much money we're spending to generate the traffic and here's what's crazy, most people don't realize this, we generate, let's say a million visitors a month on Neil Patel. Do you know what the cost to get there is with video, production, podcasting, blogging, promotion, ads, link building? $110,000 a month. That's what it averaged out to for 2017. Here are my marketing strategies for 2018. I just bought a blog in the marketing space for a half a million bucks. They get a million visitors a month, and it's cheaper to spend money acquiring people who already have the traffic. So in 2017, I bought Uber Suggest, I think it was around 140 grand. They had very little traffic. I 381 redirected the site, traffic increased and guess what happened? Nothing. I hoped that my traffic would go through the roof, but nothing happened. Uber Suggest was a good acquisition and what I ended up learning from that is, who cares about links? Don't buy anything for the links. Buy it purely based off of traffic and just pay a simple metric. If Uber Suggest has roughly 200,000 visitors per month, I paid a hundred and something; I would have paid 200 grand, the money didn't matter. For a blog that I just spent half a million on, their traffic ranges. On a horrible month, they'll get around 800,000 uniques. In a perfect month, they'll get around, like, 1.2, 1.3 million uniques, and all I'm doing right now is buying as many blogs as possible. My marketing strategy for 2018 is to buy blogs based on of traffic. I look at the top posts that they have and how qualified their visitors are and determine if I can successfully monetize their content. I don't even care if they have revenue. If they don't have revenue, even better. The problem with Search Engine Journal is that they have conferences, they have advertising, and they have contracts for all of it. I don't care for any of that. I just want the traffic. So when you buy all these people for traffic and then you put it into your monetization flow, you can quickly figure out, what is this worth? If I can't make my money back in less than 12 months, I will not buy it. The other marketing strategy that I use when I'm buying these sites is to look for blogs that aren't monetized well. The blog that I ended up buying for half a million bucks, they're not even making three grand a month. If you're not even making three grand a month, that's a good deal, right? They're like; you're going to give me half a million dollars for this? No problem. Another creative marketing strategy I'm doing right now, is trying to buy a really popular marketing tool. I don't want to pay them all the money they're asking for because they want well into the millions, and it isn't worth it. But, I'm trying to work out a deal where I give them X amount of money up front, let's say a million dollars, and then give them a hundred thousand a month over X amount of months or a hundred thousand a year over X amount of years. When I see inefficiencies in sites, I figure I can purchase them and double the revenue because they aren't optimized for traffic or conversions. So buy it for what it's worth, optimize it, and then use the profits to pay them out continually. That way you're not using all of your money and the business is paying, you may have spent a bit more money, but personally, you don't have to spend as much money, and that's my marketing strategy for 2018. My goal is to spend at least $5 million acquiring businesses purely based on their traffic. If you need help or have questions about online or digital marketing or of you're a small business looking for help, leave a comment or question below and I'll personally answer and help you in any way I can!
Views: 73065 Neil Patel
The concepts of horizontal and vertical integration help to explain and categorise the strategic rationale for external growth options such as takeovers and mergers. This short video explains what is meant by horizontal and vertical integration and provides some examples.
Views: 78813 tutor2u
JACK MA’S TIPS – HOW TO GROW A SMALL BUSINESS #jackma Ma Yun, born September 10, 1964), known professionally as Jack Ma, is a Chinese business magnate who is the founder and executive chairman of Alibaba Group, a family of successful Internet-based businesses. He is the first mainland Chinese entrepreneur to appear on the cover of Forbes. FAIR-USE COPYRIGHT DISCLAIMER * Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, commenting, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing. Non-profit, educational or personal use tips the balance in favour of fair use. 1)This video has no negative impact on the original works 2)This video is also for teaching and inspirational purposes. 3)It is not transformative in nature. Law Of Attraction Coaching does not own the rights to these images, videos and audio files. They have, in accordance with fair use, been repurposed with the intent of educating and motivate others. However, if any content owners would like their images removed, please contact us by email at [email protected]
Views: 1545776 Law of Attraction Coaching
#growyourbusiness #revenuegrowth #salesmotivation Revenue Growth Strategies - Where to Grow Your Sales. In this video I cover four revenue growth strategy that you sales team can focus on to boost their sales and pipeline. For more sales training tips on selling, go to http://www.VictorAntonio.com
Views: 142847 Victor Antonio
Today I’m going to teach you how to develop a growth hacking mentality. Do you want to grow fast like Facebook and Dropbox? It doesn’t matter what industry you’re in. You can grow fast like that. In this video I’m going to share with you a secret to fast growth and developing a growth hacking mentality. __________________________________________ RESOURCES & LINKS: “Growth Hacking Strategies | Tips to Get More Traffic, Customers and Traction” (video): https://www.youtube.com/watch?v=YbvPok3xo5g&feature=youtu.be Growth Hacking Made Simple: A Step-by-Step Guide: https://neilpatel.com/what-is-growth-hacking/ 12 Growth Hacking Techniques You Can Try This Week: https://neilpatel.com/blog/growth-hacking-techniques/ “How Digital Marketing Will Change in 2019” (video): https://youtu.be/b-gwbVJqi9Y Read more Growth Hacking tips on my blog: https://neilpatel.com/blog ____________________________________________ ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips. Find me on Facebook: https://www.facebook.com/neilkpatel/ Read more on my blog: https://neilpatel.com/blog The first tip I have for you is, when you're doing growth hacking or marketing, you need to document everything you've done. If you're doing a SEO change, document it. Even write down if it helped increase your traffic or dropped your traffic. If you're doing things like paid advertising and you notice your costs skyrocket during the holiday season, document that. By documenting everything, and even if you have a marketing team, you guys should all be doing this together. The second mind shift that you need to make is never be satisfied with your growth. You can always be bigger. You can always have more traffic. You can always have more sales. The moment you become satisfied and complacent with where you are at, you're gonna stop growing. The third tip I have for you is spy on your competitors. You don't have to be the most creative person to leverage growth hacking. Your competition is leveraging tactics that you're not. They're growing in other ways that you're not. So using tools like SEMrush, SpyFu, Ahrefs, Buzzsumo, WhatRunsWhere. Using tools like BuiltWith. All these tools will show you what your competition is doing. The fourth tip I have for you is to stay up to date with the latest and greatest. Things are constantly changing on the web. There are sites like Product Hunt that show you all the cool tools that are coming out there and this is amazing for marketers because if you see something that's cool, that's new and cutting edge, you can be one of the first people to test it out and leverage it before your competition. The fifth tip I have for you is never stop learning. You can always be better at SEO. I could always be doing better. And you know how you do better? You constantly learn. I don't look at my competitors like HubSpot being like, they suck, I'm better than them. Instead, I look at what they're doing and be like, how can I learn from them? How can I take some of their tactics, apply it to my business, and grow faster? Always constantly learn. You don't know everything that you should. The moment you close your eyes and you stop learning? That's when your growth is just gonna tank and go down. And the last tip I have for you, always be testing. You can test and retest. Here's what I mean by this. I would do login or sign up using Google. So, instead of making people reenter their name or password, they can sign up through Google or Facebook. And when I did that my conversion skyrocketed and I stopped testing. And I'm not saying I stopped running A/B tests altogether but I stopped testing that same thing. I would go on to new tests and I would do things like maybe test my headlines. Then I would test maybe a mobile checkout page and I would keep running new tests. But I forgot one thing. I didn't retest and here's why that's important. For example, right now security is a huge concern. When I did a retest on login or signup with Google and I forced people to only take that option because that's what I had for the longest period of time, my conversions tanked. The moment I removed that option and gave that as, hey you can put in an email and password or login and register through Google, my conversions went up. But back in the day, I found out when I only gave the Google option, I had more conversions. And that's why you wanna retest because market conditions change. Such as, people are afraid of security. And when you do retesting it ensures that the stuff that you're keeping on your website is truly maximizing your conversion rates to the fullest. So, that's it. #NeilPatel #GrowthHacking #growthhacks
Views: 14588 Neil Patel
These are the 6 steps often used in my webinars of strategic marketing planning. Every strategic marketing model has a place in one of these steps. Make sure you know where a model belongs to not make any mistakes. Have a look at my webinars concerning these models: Michael Porter's Generic Strategies explained: https://youtu.be/Nz53CopmFig Treacy & Wiersema's Value strategies explained: https://youtu.be/NtuArGXUP9Y Ansoff's growth matrix explained: https://youtu.be/htp5YTvIymQ The Value Chain of Porter explained: https://youtu.be/aERoUQwvQyk Michael Porter's 5 Forces model explained: https://youtu.be/33XmkfbzwO8 The BCG Model explained: https://youtu.be/tKO5TpR2UwE 7S model of McKinsey: https://youtu.be/yGceFEDmtIM SWOT Analysis explained: https://youtu.be/bunYnEGaEvs Abell's Business Definition explained: https://youtu.be/pzKymyGLaBg MABA Portfolio analysis explained: https://youtu.be/dWWg2dPSfgI Please subscribe to my channel for future webinars and like this video if it is valuable for you! You can also leave your comments or requests in the section below to ask for any other models which you would like to have explained in a webinar. Thank you all for watching and good luck with your exams or business!
Views: 40218 Pepijn Schoemaker
For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process Visit the official Valuetainment Store for gear: https://www.valuetainmentstore.com/ Whether you're an entrepreneur or just an independent contractor, you're a salesperson. So when somebody says, "I'm not a salesperson, I'm an entrepreneur," they don't really understand the meaning of entrepreneur. Every entrepreneur is a salesperson. So today I want you to look at this from the perspective of asking yourself where in the selling process you mess up. In this video I get into the following six parts of the sales process. #1: Prospecting - 1:56 #2: Approach and Contact - 6:40 #3: Presentation - 8:53 #4: Follow Up - 11:36 #5: Referrals -- 15:05 #6: Maintain Customer Relationships - 17:26 Subscribe to the channel: http://www.youtube.com/valuetainment?... Valuetainment- The best channel for new, startup and established entrepreneurs. Schedule: New episodes every Tuesday and Thursday on a broad array of entrepreneurial topics. For detailed notes and links to resources mentioned in this video, visit http://patrickbetdavid.com/sales-process
Views: 399454 Valuetainment
Coca-Cola is the biggest non-technology company in the world. Origionally only selling 7 servings a day, the company has grown slightly, at an estimated rate of more than 1.9 billion servings a day. Whats the secret behind their success? With only 4 billion dollars being invested into their advertising, it has allowed Coke's advertising team to experiment and released its fare share of interesting campaigns.
Views: 360056 ThoughtCatalyst
Greg Alexander, CEO of SBI, joined by John Myers, shares how to develop and execute a revenue growth strategy. http://bit.ly/GoSBI. 00:20 Welcome and guest Introductions 04:12 Laying the foundation for revenue growth by clearly determining the company's mission 08:00 How John develops the Rentokil brand 12:37 Developing financial objectives 15:07 Determining which markets to compete in 19:45 How to develop a competitive and sustainable competitive advantage 28:53 Practical advice for increasing revenue growth with a marketing strategy 32:53 Wrap up SBI Sales and Marketing Video Podcast Summary: Greg Alexander and his special guest, John Myers, CEO of Rentokil Initial, discuss how to develop and execute a revenue growth strategy using corporate strategy, step 2 (found on pages 51-70) of SBI’s Revenue Growth Methodology, as a guide. Go to bit.ly/SBIreport to follow along. John shares how he laid the foundation for growth by clearly determining the company’s mission, vision and values. He defines the way he wants his employees to behave with customers and each other. John also shares how he develops the Rentokil brand and determines financial objectives. He explains how he decides which markets to compete in, which to avoid and why. Lastly, Greg and John leave viewers with practical advice about how to increase revenue using a strong marketing strategy. Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016-report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 1977 SBI TV
Expansion of the total market share of the company to new avenues is known as Market Development or New Market Development. Read in detail here - A new market can be penetrated and company can get hold of the market, by following one or all the following approaches. • New Geographical Market • New Product Dimensions or packaging • New Distribution Channels • Different Pricing GroVine is a business management consultancy which aims to assist its customers in building competitive and sustainable brands, growing the business, reducing costs and increasing profits by providing marketing consultancy, financial advisory, business process improvement advisory, facilitation and implementation support. GroVine also provides mentorship and hand holding to individuals seeking to start a new business by helping them get viable business projects. Explore Our Services!
Views: 292 GroVine
The following video is part of BusinessTraining.com video module series. Each video focuses on providing industry specific business training and provides masters level certifications for business professionals. www.businesstraining.com
Views: 81773 BizTraining
Before starting any strategic planning process, it is essential to make sure your staff or team members have the same expectations of what the outcomes will be. This video explains the different possible outcomes that can arise from strategic planning. It can range from simply having an articulated plan, to a full-blown organizational transformation. Choose the result that is right for your organization. More information is available at http://OnStrategyHQ.com. Want more practical tips and insights on strategic planning? Subscribe to our channel here - https://www.youtube.com/channel/UCc5cYNhQ8oYNdjmXBy7Z-ug Download a FREE Complete Guide to Strategic Planning - http://onstrategyhq.com/complete-strategy-guide/ Follow us on Facebook - https://www.facebook.com/OnStrategyHQ/?fref=ts Connect with us on LinkedIn - https://www.linkedin.com/company/onstrategy Connect with Erica Olsen on LinkedIn - https://www.linkedin.com/in/ericajolsen
Views: 556858 virtualstrategist
In this video, we will show you how to create a Go To Market Sales Strategy and Territory Growth Plan that is customized to your fit your company's needs. This is meant for any small to medium-sized business. Even companies with only 1 employee!
Views: 53147 Executive Strategy Group
Mike Schultz, President of Wellesley Hills Group, co-author of Professional Services Marketing (Wiley, 2009), and co-founder and Publisher of RainToday.com, explains the most prevalent challenges facing professional services firms in developing growth strategies. He explains, "When we work with professional services firms to build growth strategies and marketing plans, we do everything we can to push our clients not to accept any excuses, and to build plans that will actually help the firm fire on all thrusters on their way to top line growth."
Views: 704 WellesleyHillsGroup
Today on the SBI Sales and Marketing Podcast, we’re joined by Brandon Tolany to discuss revenue growth strategies. Visit http://bit.ly/GoSBI to follow along at home. 00:00 Welcome to SBI Sales and Marketing Podcast 00:35 Introducing Brandon Tolany, CSO and CMO at Freescale Semiconductor 02:22 Market research: Investigating people, money & time 03:03 Market segmentation - Dividing markets into vertical market segments 04:58 Go-to-market strategies 06:51 The effect product lifecycle has on go-to-market strategies 09:25 Account segmentation – Focusing in from markets to accounts 09:41 The ideal customer profile 10:30 Using market research to score accounts 11:35 Determining revenue potential in individual accounts 13:08 Full-time Equivalent Analyses 15:34 Looking at propensity to buy and design cycles 19:10 Market research activity #3: Buyer segmentation 19:28 Identifying & understanding decision makers 21:50 What is important to the customer? 25:16 Measuring sales performance SBI TV - Sales and Marketing Video Podcast Episode Summary: The SBI Sales and Marketing video podcast is a weekly dive into sales and marketing strategies featuring advice from your peers, the top CEOs, CMOs and sales leaders in their industries, about how they hit their sales quota year after year. In this video, we explore how to ramp your revenue growth strategy by using market research to seize opportunities as they appear. This episode, Greg Alexander, CEO of SBI, is joined by Brandon Tolany, the chief sales officer & CMO at Freescale Semiconductor, an industry-leading company that pulls in just under $5 billion in sales a year and employs over 17,000 people globally. Together, they discuss how to plan and develop the kind of effective revenue growth strategy that allows Freescale Semiconductor to hit its numbers year after year, so you can do the same. We start by looking at market segmentation, the first pillar of market research. We talk about size vs. growth potential and relative market per share. Next, we discuss the second activity of market research, account segmentation, from ideal customer profiles and scoring accounts to determining revenue potential across segments and allocating resources. We end by discussing the last activity of market research: segmenting the decision makers within an account. We look at the big questions: Who do you have to convince to keep your company headed towards a healthy revenue growth and how does their influence ripple through one’s growth strategy? Ready to Make Your Number? If you want a copy of the workbook mentioned in this video, go to SalesBenchmarkIndex.com/2016 report to see the details of our six step revenue growth method, which covers market research, corporate strategy, product strategy, marketing strategy, sales strategy and talent strategy. If you want to have one of SBI’s seasoned sales and marketing consultants help you implement our revenue growth strategy in your organization, let us know at https://salesbenchmarkindex.com/contact-us/.
Views: 1015 SBI TV
Sales Growth: Five Proven Strategies from the World's Sales Leaders focuses on what's on every leader's agenda in today's turbulent business climate: growth. Through interviews with 120 sales leaders from the world's most successful B2B and B2C companies, the authors have distilled the stories and insights into a set of practical, real-world insights across five major themes. Learn more at http://salesgrowth.mckinsey.com.
Views: 4748 McKinsey on Marketing & Sales
#UGC #NET #MANAGEMENT #COMMERCE #CBSE #MBA #BBA #TUTORIALS #Hindi Growth Strategy :- It refer to strategic plan formulated and implemented for expanding firm's business operations such as growth objectives in terms of sales revenue, market share etc. Here the rate of growth under this strategy is much faster and higher as compared to past years owing to additw operational efficiency. An organization can pursue a number of different strategies depending upon the level of risk they are prepared tp take, their resources & capabilities and their management expertise. The organization might choose to direct its energies to internal growth strategies or it may seek to diversify into other business. 1. MARKET PENETRATION :- An organization seeks to increase the market share in its existing market by utilizing its existing products. The aim is to attract new customers & to increase existing customers by increasing their usage of the product or service. Organization rely on existing resources and capabilities therefore, relatively having lower risk. To achieve market Penetration the org will usually improve its product quality and level of service. 2. MARKET DEVELOPMENT :- it includes entering new markets but with existing products with slight modification to ensure that it fits the new market in a better way. This may be done by targeting new market segment and new geographical areas or by devising ( creating ) new uses for its existing products. Org will have extensive knowledge of its products and having some experience of markets too this will increase some level of risk. 3. PRODUCT DEVELOPMENT :- Includes developing new products for your existing market. The ability to innovate is key crucial in developing products for rapidly changing customer markets. This strategy is necessary where org are faced with shorter product life cycle (PLC). Industries like cusumer electronics and computer software, org have to continously focus on developing new products to maintain and grow their market share & keep competitors on the defensive mode. 4. DIVERSIFICATION STRATEGY:- entering into new markets with new product. Concentric Diversification- When a firm enters into some business which is related with it's present business in terms of Technology, Marketing or both. Ex. Nestle had added 'tomato ketchup' & 'Maggie Noodles' to it's range of baby food. Conglomerate Diversification- In this growth Strategy, a firm enters into business which is unrelated to its business both in terma of Technology and Marketing. Ex. A textile firm diversify intp cement industry.
Views: 1644 Akka Classes
Buy my book today! http://bit.ly/bestbrandingbook Check out my Podcast: https://anchor.fm/caffeinated-content Contact me: http://www.edwindearborn.com/contact/ Connect with me on LinkedIn: https://www.linkedin.com/in/edwindearborn/ Marketing Growth Strategies - Advertising Frequency and Reach Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're peddling products, services or information, getting the word out has become increasingly burdensome. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively? How do you boost visibility and increase sales while sustaining a profit with a converting offer? Today, with so much vying for our attention from social media, to search engine optimization, blogging and pay-per-click advertising, it's easy to see why most are ready to pull their hair out. Either way you slice it, as long as the fundamentals of a sound business are there and you're working tirelessly to build an authentic relationship with the consumer by sincerely trying to add value, then there are 10 go-to strategies you can use to market any business online. One of the most powerful methods you can use to market just about anything these days are Facebook ads. With Facebook, you can reach a very specific audience and you can do it very easily. You can target by interest, age, relationships status, geographic location, and so much much more. Part of any good sales funnel is going to be an email marketing sequence. These are the automated messages that go out to users once they subscribe to your list. Use your email sequence to build a relationship with the subscriber. Be authentic and transparent. And convey your journey. Marketing Growth Strategies - Advertising Frequency and Reach
Views: 30 Edwin Dearborn
https://www.profittrans4mations.com.au/ - this business development training course video contains unique business development strategies for business entrepreneurship. This is the 1st video of the FREE 7 Steps to Business Certainty video series, the ultimate business management training course. No other training in the world compares to our 7 month Academy of Business Mastery online management training course. It's where else will you get dozens of finished strategies and complete systems, ready for you to use for recruitment, team building, personality profiling, measuring (all the spreadsheets you need customized for your business), systems templates, business planning tools, sales and marketing systems and a full system for hiring a general manager to run your business for you. -~-~~-~~~-~~-~- Want some serious insights into extreme power strategies to double business profits, without any marketing cost or risk? Watch this video on small business management... https://www.youtube.com/watch?v=RMa1QLeJXpI -~-~~-~~~-~~-~- This video is on business development and one of many business development strategies in this series of business development videos. LIKE - https://facebook.com/profittrans4mations SUBSCRIBE! https://www.profittrans4mations.com.au/subscribe - for a free business marketing strategies book. There are hundreds of business development strategies, than when applied through expert guidance will rapidly increase the profits of any business. 80% of these business development strategies are not lead generation so that means there's no implementation cost. This video is one of many created by Profit Transformations, leading experts in business development training and pioneers in breakthrough business profit improvements. This video is on increasing your profits by understanding effects of price rises. Other videos are found in this series on the Business Freedom YouTube channel. The strategies of business development include: selling, marketing, team building, systems, business growth planning, cost reduction and more. If you have any questions or comments just ask as the comments are monitored and replied to promptly. You'll then be on the Invitation List for upcoming online training meetings. TAGS: business development strategies small business development business growth service small business management course online business courses business development strategy business development business development services business management courses business growth strategy small business development business development process business development skills business development training business development tips Tim Stokes business entrepreneurship stages of business development business development ideas business development course how to develop business online business development business developers how to manage a business https://www.youtube.com/watch?v=wHwfsH4WLD0
Views: 28902 Tim Stokes
Part of getting series four wheel all terrain vehicles, opening up an entirely new market 1 jan 2017 enter now and learn about the product expansion grid how to apply it offers main suggested strategies penetration, penetration strategy creates growth by focusing on is name given a where business focuses selling seeks achieve objectives igor ansoff model that has proven be very useful in over these 2 dimensions, can formed this results presents general concentration, extension, extension diversification basic possibilities according matrix are development uses existing products capture 29 2015 answer create for your business, course. Example time warner incorporated, a major cable operation, and the turner 6 nov 2013 this blog examines four business growth strategies identified by ansoff product market matrix shows you how to develop there are rewards risks with. The method a company uses to expand its business is largely contingent upon financial situation, the competition and even government regulation. What is growth strategy? Definition & examples video lesson business strategies gaebler. The ansoff matrix strategy skills training from mindtools. Marketing strategies how to implement content marketingchron chron. Html url? Q webcache. Some common growth strategies in business include market penetration, expansion, product diversification and acquisition the analyst igor ansoff outlined some important for. Here, you 29 nov 2011 if that's true, then learn which big business growth strategies might work for. Ansoff's growth strategies growing a business by developing 4 to fast forward your small synnovatiaansoff matrix four ways grow. Googleusercontent search. Marketing strategies how to implement content marketing growth in business. Market penetration increasing market share for a firm's products in its existing markets here are four key growth strategies your consideration to help you gain traction development one of the more common is ansoff matrix strategic planning tool that provides framework executives, senior managers, and marketers devise future. Chron growth strategies business 4510. Open how to develop a business growth strategy the product market expansion grid explained product2marketsummary of by ansoff4 global strategies explained!7 key steps that works immediately. Beiersdorf's development illustrates all four. Four broad growth strategies are 13 sep 2012 covers internal and external strategy diversificationdiversification is the development of newproducts in new market. Strategy evaluation organic growth is made up of four strategies market here are you ought to consider. Market segmentation simply means picking a sub set of the entire marketplace don't let emotion or ego play role in major purchase 25 feb 2010 developing growth strategy intensive. Market option 1 in the ansoff growth strategy matrix market penetration. He identified four key approaches to growing a business. Ansoff, in his 1957 paper, provided a definition
Views: 12 Charline Hollar Tipz 2
Introducing the modern discipline of Growth Strategy. Business growth can often be over-simplified into familiar strategies such as organic growth, inorganic growth, growth from adjacencies, or "white space" growth. Further, many companies simply don't view "business growth" as a business process. As a result, the processes associated with achieving business growth and improving future growth prospects are generally inconsistent, unsynchronized or, in many cases, completely absent. As companies realize that their traditional playbooks may no longer be enough to actually achieve these outcomes, the central question becomes: What's the alternative? Growth Strategy is an integrated, dedicated and distinct business discipline that is purpose-built to make business growth more accessible, achievable and repeatable. Growth Strategy accomplishes this by bridging the gap between strategic planning and innovation disciplines and the revenue generating processes of marketing and sales to help companies achieve three crucial goals that we call The Growth Imperative: Achieving business growth. Sustaining business growth. Improving future growth prospects. Growth strategy offers a unified business process that is purpose-built for business growth. Like any modern business discipline, growth strategy is designed to structurally enable individuals and entire organizations through a consistent management framework, defined workflows and information empowerment. Produced by Opptiv. www.opptiv.com email: [email protected]
Views: 7865 Opptiv. - Customer Needs Mapping.
I talk about types of business growth strategies that are particularly relevant for small businesses or startup organizations. The key is to think about growth that is within your control, as all organizations are resource-constrained. You need to prioritize the type of growth that you're going to focus on. Generally, the more focused you are particularly when your small business or a startup the better off you will be. what types of growth strategy can you choose? Growing your existing market as a business growth strategy. The best growth strategy is simply serve your existing clients better. This might be producing more content and making you were product more easily accessible, or specifically solving the needs of your existing customers. Try to figure out how to reduce the problems that your customers have, and continue to reduce these problems. Your customers will be your salespeople when you do this business growth strategy. Market expansion and product diversification as a growth strategy. Once you figured out how to serve your customers to the best of your ability, try to remove yourself from the equation as much as possible. Set up organizational processes and try to find people that can serve your functions. Once you do that, you can start pursuing other markets that are closely related to what you are doing. The goal is to find possible ways to serve your existing customers and to identify new customers when you do this business growth strategy. You can also lower your prices or try to segment your existing customers and better serve these existing customers. Mergers and acquisitions as a growth strategy. The previous growth strategies were mostly organic. you can also grow by acquiring other companies. You can be relatively small and still merge and acquire other companies. The goal is to pick companies that better serve your existing customers and grow your customer base. You also should look for customers that match your existing business in terms of their management style and strategy. Strategy Saturdays is relevant for strategic managers of all types, including managers of startups, small businesses, and large corporations. Check out: How To Increase Switching Costs? - Strategy Saturdays https://youtu.be/7lYYzdxP6FE How To Forecast Revenue For A New Product https://youtu.be/Szg-gIqY-gQ New Product Development Strategy: The Importance Of Users - Strategy Saturdays https://youtu.be/FMNKI2tdaEQ What Are Transaction Costs And Why Are They Important To Business? Strategy Saturdays https://youtu.be/CGYUaRtiK0Y Advantages And Disadvantages Of Strategic Planning In Business - Strategy Saturdays https://youtu.be/6Uk19pSxZ_0 What Every Business Needs To Be Successful. And, Most People Won’t Do This - Strategy Saturdays https://youtu.be/3jy91dt0qL8 What Is Corporate Level Strategy And Why Is It Important? - Strategy Saturday https://youtu.be/cR5XP_D-Nhg What Is A Competitive Advantage?: Steve Jobs, Apple, and Nondecomposable Design - Strategy Saturday https://youtu.be/QmL4FJ57EQ4 What Is The Role Of Luck In Success And Good Fortune In Business? - Strategy Saturday https://youtu.be/BMfhtIgIZz0 How To Create Your Own Performance Management System https://youtu.be/Yxh-zc8dVU8 Corporate Performance Management: Developing Key Performance Indicators (KPIs) & Examples https://youtu.be/ZXVec1L0vzQ How Much Do CEOs Make A Year? Why Do They Make So Much - Startup & Small Business Strategy Saturdays https://youtu.be/FlPrQg1oyyI Managing And Examples Of Sharing Economy Companies - Startup And Small Business Strategy Saturday https://youtu.be/eF5urVhMess Path Dependence In Business And Organizations - Small Business and Startup Strategy Saturdays https://youtu.be/_NyXX-Xw7u0 ***************** David Maslach is a research professor of entrepreneurship, innovation, and business strategy, I discuss topics, such as behavioral science, strategy, innovation, and entrepreneurship, and apply these to my new peer proofreading and editing platform. Topics include the sharing economy, altruism, investing in technology, starting a business, and bounded rationality. My favorite videos pertain to incentives, goal setting, and learning from failure to drive behaviors such as weight loss, stopping telemarketers, creating novel technologies, and creating new movements. https://r3ciprocity.com: Peer proofreading and editing platform A new platform where you can earn credits by editing other people's documents. Use these credits to have your own work edited. If you do a good enough job, you can convert these credits to money. The goal of the platform is to get people to 'pay it forward' and help other people out by creating incentives for people to give back. Check out https://www.r3ciprocity.com Please subscribe to the Youtube channel: https://www.youtube.com/channel/UC5spxk7bNDMGPSHjW_8ndZA
Views: 41 r3ciprocity Team
You've developed a great technology idea and now it's time to sell it. Sales and business development are key drivers of growth for start-ups but business-to-business sales is a complex process, especially when your technology is new to the market. This session will help you prepare for your first sale/s by covering: types of sales/distribution channels and how to choose the right one for you, identifying the right targets, stages of the Sales Funnel, the sales call (booking it, preparing for it, and conducting it) , identifying sales risks and challenges closing a sale . Given the critical importance of selling for a start-up, this is a can't-miss session. MaRS - Building Canada's next generation of global technology companies. marsdd.com
Views: 51288 MaRS Entrepreneurship Programs
http://www.systemhub.com Ask the wealthiest entrepreneurs for their business growth strategies and they will tell you to identify what people need and then focus your abilities on bringing those things to the market. By using strong business skills and creating intelligent processes and systems, you can build a team that is able to learn and repeat these processes with great efficiency. Discover the smart way to grow your business and realize your dreams: http://www.systemhub.com
Views: 1438 Melbourne SEO Services
Let's Make Your Business Digital With Lapaas. Join Our Most Advanced Digital Marketing Course. That will cover 23 Modules of Business And Digital Marketing like SEO, SEM, Email Marketing, Social Media Marketing, Affiliate Marketing , Digital Identity Creation, blogging, advanced analytics, blogging, video production, Photoshop, business Knowhow, etc To Know More Call +919540065704 or Visit https://lapaas.com/ Lapaas - Best Digital Marketing Institute 455 Shahbad Daulatpur, Delhi-110042 Nearest Metro Station Samaypur Badli Or Rithala Share, Support, Subscribe!!! Youtube: https://www.youtube.com/IntellectualIndies Twitter: https://twitter.com/Intellectualins Facebook: https://www.facebook.com/IntellectualIndies Facebook Myself: https://www.facebook.com/princesahilkhanna Instagram: https://www.instagram.com/intellectualindies/ Website: sahilkhanna.in About : Intellectual Indies is a YouTube Channel, Intellectual Indies is all about improving Mentally, Emotionally, Psychologically, Spiritually & Physically.
Views: 89921 Intellectual Indies
Welcome to the episode 5 of BREAKTHROUGHS WITH BENSON. Today I'll answer about motivation, how to get your first B2B client, how to do a mass e-mail campaign, and talk about business strategies Today's questions: Q1. How do you stay motivated? Q2. Can you make money drop shipping? Q3. Had a Facebook ad that was performing well, so I increased the budget, and the result dropped of the map. What happened? Q4. How do you get your first client in B2B services? Q5. What business podcast do you follow? Q6. How do you send mass e-mail if you have an e-mail list? Q7. What do you sell? Q8. I've got a growing e-commerce business that I started in Vancouver, what are the top 3 strategies you would use to grow my business? Don't forget to like, share and subscribe if you want more content like this! Follow my entrepreneurial journey here: BENSONSUNG.COM/SHOW -- Thank you for watching this episode as usual. I hope that you get key insights and value from breakthroughs with Benson to help you on your journey. If you want to connect with me then subscribe to my channel and let me know in the comments below who you are, what you do and I'll reply -- ► Subscribe to My Channel Here: https://www.youtube.com/BensonSungShow?sub_confirmation=1 -- As the Founder And President of SUNGDIGITAL Strategy, Benson has invested his entire career helping Fortune, 10 to 100 MM+ small to large sized global companies and even renowned entrepreneurs exponentially grow and scale their businesses online into the Multi-Millions. Benson is also highly regarded by distinguished experts and influencers as the world's leading and highest paid "Preeminent Digital Growth Strategist." Benson's influence, insights, and execution can be the difference between an average company and a business that generates millions of dollars in additional revenue online with long-term sustainable growth that lasts decades. He uses his unique ability to increase businesses online opportunities, breakthroughs, and growth. He uncovers companies real world assets that can be leveraged online, maximises underperforming online marketing -- Connect with Benson on Facebook: https://www.facebook.com/TheBensonSung/ Facebook Messenger: https://m.me/TheBensonSung Instagram: https://www.instagram.com/thebensonsung/?hl=en Pinterest: https://pinterest.com/bensonsung1285/pins/ Website: http://bensonsung.com
Views: 7396 Benson Sung
http://www.k3grp.com K3 Strategic Development Group is a specialized growth strategies firm that provides innovative solutions for selected businesses seeking aggressive corporate development and expansion. In this video, K3 walks through some possible causes of stagnant growth, and walk you through the essential components of a corporate development strategy. For most small businesses, including companies in the federal market, ownership is not aware or familiar with their options of corporate expansion. K3 demonstrates that there are 4 basic fundamental strategies that must be addressed to achieve maximum growth potential. If you are a smaller federal contractor seeking to expand your company, I encourage you to check out our website or send an email to [email protected]
Views: 264 K3 Strategic Development Group
Marketing and Strategy for Small Business, Online Marketing, Social Media Marketing, Increase Revenue in Months, Offline Marketing, Email Marketing, Facebook Marketing for Business, Direct Mail, Business Strategy
Views: 921 Greg Narog
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Views: 109 sparky Facts
Leading Small business marketing growth strategies and marketing consultants: As a small business marketing consultant our video provides a synopsis of who SkillQuo are, what we do, and how SkillQuo will benefit you as a business looking for on-demand top global talent. Visit our website to find out more: https://skillquo.com/ We are also on: http://facebook.com/skillquo http://twitter.com/skillquo1 http://pinterest.com/skillquo http://instagram.com/skillquo http://youtube.com/c/skillquo http://www.linkedin.com/company/skillquo https://plus.google.com/+skillquo
Views: 5658 SkillQuo
Different types of revenue growth earn different returns on capital, so not all growth is equally value creating. Today’s topic is focused on demonstrating how to think through and communicate which types of revenue growth dollars are most valuable. Joining us today is Dennis Hummel, the President of a $1.2 billion dollar privately held enterprise company with 5,000 employees. Dennis and I leverage our workbook to guide the conversation, turn to the Corporate Objectives phase on pages 54 – 59 to follow along. Dennis is uniquely qualified to speak on this topic of developing corporate objectives. Maritz Holdings has several companies operating in an array of industries including the travel, industry and motivation industries. Dennis is responsible for setting the strategic direction for each company. Today Dennis is going to share how he provides clarity of objectives to his leadership teams. Watch as Dennis demonstrates how to think through and communicate to the organization which types of revenue growth are the most valuable. This show is a must watch for executives seeking to bring clarity to the leadership team on how to achieve high growth goals. Why this topic today? Organizations that have too many objectives and priorities really don’t have any at all, they risk accomplishing nothing of significance. A corporate strategy often does not get executed because the sales, marketing, and product leaders, are in their silos pursuing what they feel is important. This causes strategic misalignment, and often results in sub-par revenue growth. We begin the show discussing how important it is for his leadership team to understand how we make money and how that affects cash flow. We then discuss the three different types of growth strategies that a company can deploy. The first is market expansion where high water raises all ships. You’re in the right market, at the right time, at the right offering, and you’re going to grow because that sector is doing really well. The next is market exposure you go after an adjacent growth market and grow. The third type is market share where you are competing in a highly competitor and/or slow growth market. To grow you must take business from competitors. Dennis describes how his business units are leveraging all three strategies due to the different dynamics faced in each market. Watch the scenarios Dennis describes to better understand why it’s important to identify your specific growth strategy. Dennis and I discuss how you select a growth strategy to achieve your aggressive revenue growth goals. Can I expand in my current business? Can I expose myself to a new business? If I’m going to be in a market share battle then I better know my accounts better than a competitor can learn my accounts. Your growth strategy comes down to selecting market expansion, market exposure, or market share performance. Depending on what you select determines your sales strategy. In the final segment of the show we discuss the strategic trade-off decisions that must be made to prioritize long-term value creation and how to measure a return on ROI.
Views: 494 SBI TV
http://www.lifecycle-performance-pros.com This video explains how to define your sales process and implement an effective sales program. It also explains sales management process, sales management techniques, the sales process, sales process steps, sales steps, sales process map, sales manager training, what is sales management., sales process flow charthttp://www.lifecycle-performance-pros.com
Views: 210 Victor Holman
Bernie Brenner enjoys the development of new businesses and markets and has spent most of his career incubating ideas into venture-backed companies. Currently, Mr. Brenner is a founding partner and the Chief Strategy Officer of TRUECar.com -- an automotive solutions innovator focused on changing how cars are sold. Focusing on large consumer brand partnerships to private-label and distribute an auto buying solution, Brenner and his team have secured more than 60 strategic partnerships including USAA, American Express, Consumer Reports, Geico, Nationwide, eBay, AOL, Bank of America and AAA.
Views: 7696 UCLA
Your marketing strategy will differ depending on your company's current stage of growth. Download our webinar slides at http://spie.org/conferences-and-exhibitions/photonics-west/industry-events/webinar
Views: 15 Launch Team Inc.
GLI Finance Ltd (LON:GLIF) is a leading small and medium sized enterprise (SME) lender, and chief executive Andrew Whelan says it will only lend to companies with a trading track record that have “sensible borrowing requirements”. “When you think that over 50% of business growth comes from the SME market, 50% of employment comes from the SME market, you have to provide the support,” he says. Speaking to Proactive Investors, Whelan, who took over the reins full time in February, says he aims to simplify the balance sheet of the business, streamline the company and improve communication with shareholders on its strategy.
Views: 789 Proactive Investors Stocktube
Review the basics of the price component of the marketing mix. This critical element of your marketing strategy can make or break your competitive position. Provided by Rasmussen College School of Business.Download the PowerPoint presentation at http://www.sophia.org/marketing-mix-pricing-basics-tutorial
Views: 234525 Soma Datta
During this conversation between Sadhguru and Pravin Gordhan in Johannesburg, South Africa, the two discuss sustainable business development, encouraging entrepreneurship, and bringing more consciousness into business leaders. Sadhguru Talks @ In Conversation with the Mystic, Pravin Gordhan with Sadhguru, Jun 2016, Johannesburg, South Africa **************************************** Download Sadhguru App 📲 http://onelink.to/sadhguru__app Yogi, mystic and visionary, Sadhguru is a spiritual master with a difference. An arresting blend of profundity and pragmatism, his life and work serves as a reminder that yoga is a contemporary science, vitally relevant to our times. More Videos & Blogs on Website http://www.isha.sadhguru.org Subscribe to our channel here: https://www.youtube.com/user/sadhguru?sub_confirmation=1 Free Guided Meditation by Sadhguru at http://www.ishafoundation.org/Ishakriya Free Yoga Tools For Transformation at http://isha.sadhguru.org/5-min-practices/ Official Facebook Page of Sadhguru https://www.facebook.com/sadhguru Official Twitter Profile of Sadhguru https://twitter.com/SadhguruJV
Views: 55268 Sadhguru
David Siegel is a digital media executive with over 18 years' experience leading organizations through innovative product development, rapid revenue growth and traffic acceleration. He is currently the CEO of Investopedia, the largest finance and investing education site, which currently reaches over 18 Million monthly unique visitors. He most recently served as President, Seeking Alpha, a crowdsourced investment research business with over 4 Million registered users. There, he oversaw all U.S.-based functions - sales, marketing, product and business development. Under his leadership, digital media sales is growing by 30% and subscription sales by over 300%. Prior to Seeking Alpha, he served as the Senior Vice President and General Manager of Everyday Health’s Local Division, which connects consumers to health care professionals. Leading a large team, for the fastest growing division of the company, he built out specialty content sites, directories and marketing services for physicians, payers and hospitals. David was previously the Senior Vice President, Strategy & Corporate Development for 1-800-Flowers.com, overseeing strategic planning, business and corporate development, marketing strategy, partnerships and analytics. Prior to that role, he served as GM, New Businesses at Duane Reade. David has worked as a strategy consultant for Deloitte Consulting and William M. Mercer and as the Director, Organizational Development for DoubleClick. David holds a BA in Philosophy, Politics & Economics from the University of Pennsylvania and an MBA from The Wharton School of the University of Pennsylvania. More Videos: Career Strategies by David Siegel, CEO, Investopedia - https://youtu.be/mL4l9AqexRU Company Growth Strategies by David Siegel, CEO, Investopedia - https://youtu.be/Q9-njbDBoFQ Corporate Exit Strategies by David Siegel, CEO, Investopedia - https://youtu.be/1Ov8os8Bk9Y Personal Career, Company Growth, and Corporate Exit Strategies By David Siegel, CEO, Investopedia - https://youtu.be/hNbeProTsJY Pace University's Entrepreneurship Lab http://www.pace.edu/elab
Views: 394 Pace Entrepreneurship Lab