Search results “Celebrity branding strategies”
3 Secret Strategies from Celebrity Branding (MDS-  046)
Close your eyes right now and think of a celebrity you most admire. The real star is YOU! There is something you have that the world needs to know about. Today, I am here to tell you that it’s time for you to shine. It is time to step into your spotlight. In this week’s episode on the MDS Network, I share my Three Secret Strategies from Celebrity Branding.
How To Build A Brand | Celebrity Brand Positioning | Small Business Marketing
http://www.howtobuildabrand.org/ Brand Strategy. Small Business Marketing. Brand positioning with celebrity status. Find out more on our website or become a fan at facebook.com/BrandExpertTips. Watch today's brand strategy video where I share some incredible brand positioning tips that will help you to position your brand with celebrity status! Be warned, I filmed this in the car so it is a little jumpy. However, I am sure you will enjoy the content! Please like and share this video with other people you know who are in business and leave your comments below xx For further help or advice, please get in touch with our friendly team at [email protected] If you like what we do here, you may also like to join us on Twitter, Pinterest and Facebook, where we share daily video tips on branding, website design, communications strategy, marketing, video marketing, online marketing, success case studies, brand horror stories, business growth tips, etc... You can find these at: www.facebook.com/BrandExpertTips www.twitter.com/BrandExpertTips www.pinterest.com/BrandExpert/Tips Take care and we shall very much look forward to seeing you there too!
Views: 1187 How To Build A Brand
Celebrity Endorsement
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Views: 2259 jasminejoyce19
Keeping up with Kim Kardashian - An Analysis of Celebrity Brand Impact on Buyer Behaviour
"Keeping up with Kim Kardashian" - An Analysis of Celebrity Brand Impact on Buyer Behaviour Buyer Behaviour Project Video Presentation University of Westminster Semester II, 2014-2015 Buyer Behaviour 4MAM7A4 Module leader: Mr. Frank Auton Group Members: Flaminia Agrimi Camilla Mosterts Nilesh Samanta Margarita Spivak Matthew Sweeney 
Views: 2020 Flaminia Agrimi
The Best Instagram Strategy for Celebrities | DailyVee 382
Preorder my new book, Crushing It!, here!: https://www.garyvaynerchuk.com/crushing-holidays-new-book-available-pre-order-now/ If you're a celebrity or a public figure of any sort, you need to be putting out a mix between content that is "aesthetic" and content that is "raw"... If you only put out the aesthetic, like most celebrities, it will look fake/not authentic and your audience won't have a real connection with you and your content. Preorder my new book, Crushing It!, here!: https://www.garyvaynerchuk.com/crushing-holidays-new-book-available-pre-order-now/ Thank you for watching this video. I hope that you keep up with the daily videos I post on the channel, subscribe, and share your learnings with those that need to hear it. Your comments are my oxygen, so please take a second and say ‘Hey’ ;). — Follow my entrepreneurial journey here: https://www.youtube.com/playlist?list=PLfA33-E9P7FA-A72QKBw3noWuQbaVXqSD — ► Subscribe to my channel here: http://www.youtube.com/subscription_center?add_user=GaryVaynerchuk ►Check out my second channel here: http://www.youtube.com/GaryVaynerchuk — Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists. Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age. Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow. — Check out my Alexa skill!: http://garyvee.com/garyvee365 — Follow Me Online Here: 2nd YouTube: http://youtube.com/garyvaynerchuk Instagram: http://instagram.com/garyvee Facebook: http://facebook.com/gary Snapchat: http://snapchat.com/add/garyvee Website: http://garyvaynerchuk.com Soundcloud: http://soundcloud.com/garyvee/ Twitter: http://twitter.com/garyvee Medium: http://medium.com/@garyvee Planet of the Apps: http://planetoftheapps.com Podcast: http://garyvaynerchuk.com/podcast Wine Library: http://winelibrary.com Official Merchandise: http://garyveeshop.com Subscribe to my VIP Newsletter for exclusive content and weekly giveaways here: http://garyvee.com/GARYVIP
Views: 43433 GaryVee
How To Get Your Clothing On Celebrities and Influencers
ONLINE COURSE: https://instagrammarketingforclothingbrands.com/ Rob explains why getting celebrities to wear your apparel is one of the most cost-effective ways to market your clothing brand. It is essential for every clothing company to allot a certain portion of inventory to celebrity placement. Rob teaches you how to use Twitter and Instagram to contact celebrities and influencers and receive high quality endorsements.
Views: 15110 Apparel Success
How to Build Your Brand, Think Bigger and Develop Self Awareness — Gary Vaynerchuk Interview
Gary Vaynerchuk shares tips on How to Build Your Brand, Think Bigger and Develop Self Awareness. Check out the #AskGaryVee book here: https://amzn.to/2CIzVl5 In this interview, #1 New York Times best-selling author Gary Vaynerchuk shares advice building a personal brand, how to think bigger, online video trends, and why self-awareness is important for every influencer. Check out Gary Vaynerchuk's latest book, "#AskGaryVee: One Entrepreneur's Take on Leadership, Social Media, and Self-Awareness" https://amzn.to/2CIzVl5 Check out Gary Vaynerchuk online: https://www.youtube.com/user/GaryVaynerchuk https://twitter.com/garyvee https://www.instagram.com/garyvee/ https://www.snapchat.com/add/garyvee Music Courtesy of Hurley Mower https://soundcloud.com/nedmowermusic https://www.facebook.com/hurleymower Download the free checklist with “19 Tips for Getting More Views and Subscribers on YouTube” at: http://videoinfluencers.net/19tips Benji Travis on Social Media: YouTube- https://www.youtube.com/user/benjimantv Instagram- http://instagram.com/benjimanfood Facebook- https://www.facebook.com/benjimantv Twitter- https://twitter.com/benjimantv https://www.snapchat.com/add/benjimantv Sean Cannell on Social Media: https://www.youtube.com/user/seanTHiNKs https://twitter.com/seancannell https://instagram.com/seancannell https://www.facebook.com/seanTHiNKs https://www.snapchat.com/addseancannell Video Influencers – Helping You Increase Your Influence, Income, and Impact With Online Video http://videoinfluencers.net/ https://www.facebook.com/videoinfluencers https://twitter.com/videoinfluencer VIDEO GEAR, LIGHTING AND LINKS (AND OTHER STUFF) Video Gear Used For This Video: ** Camera - Canon t5i https://amzn.to/2CnX8HW ** Canon - Sony Alpha a7S https://amzn.to/2CpD888 ** Editing Software Adobe Premiere Pro CC http://amzn.to/1SvAfDh DISCLAIMER: This video and description contains affiliate links, which means that if you click on one of the product links, I’ll receive a small commission. This help support the channel and allows us to continue to make videos like this. Thank you for the support! About This Video: In this video Benji Travis from Video Influencers interviews Gary Vaynerchuk at VaynerMedia New York, NY. They talk about How to Build Your Brand, How to Think Bigger, and developing self-awareness as an influencer. Gary also share tips on current online video trends like musical.ly and snapchat as well as tips for building a personal brand in 2016. Gary’s branding advice and tips from his latest book #AskGaryVee will help you build your influence, income, and impact, so check out the Gary Vaynerchuk Interview! #videoinfluencers
Views: 970102 Video Influencers
Marketing Tips: Skip the Celebrity - Use Influencers Instead
http://www.fanaticsmedia.com Daily Marketing Advice: Day 8 out of 30 Mark Fidelman explains why most celebrity marketing campaigns are not ROI friendly and why influencers have bigger bang for the buck. According to an internal TapInfluence data analysis working with Celebrities on an ROI basis is dumb, while working with high engagement influencers is much smarter and you’ll get a higher ROI From our perspective, they are right – most of the time. We have worked with celebrities that brought 50,000 email signups in 30 days, they also have higher engagement than most influencers, but lower conversion to purchase. Kanye West is a notable exception In reality, working with influencers (especially on YouTube and Pinterest) will far surpass celebrities in ROI and in most cases, will lead to higher brand recall because of the authenticity and trust they’ve established directly with their audience. But it takes a sophisticated agency to understand how to make this ROI to create the right campaigns and creative, negotiate a fair deal and ensure the content resonates with your audience. In our experience, 99% of brands should skip the celebrity and bring on influencer ambassadors instead that help you build a community (we use an advocate community called Influitive) of their targeted followers around your brand. -~-~~-~~~-~~-~- Don't miss this one! "Ep 7: How to Get 70 Million Views on Facebook" https://www.youtube.com/watch?v=fkpZ6r-MKt4 -~-~~-~~~-~~-~-
Views: 4282 Fanatics Media
Micro-Celebrity & Self-Branding
In this video, I will discuss Micro-Celebrities and Self-Branding. Enjoy!
Views: 407 Garrett G
🌟Celebrity Branding Oprah Style Facebook Secrets
Website: http://www.suria.com.sg Facebook: http://www.facebook.com/SuriaSparks.1 FREE 5 days Online Training : Discover Your Passion & Extra Income Blueprint Click here Download the 54 Income Generating Worksheet Click here http://www.passionpurposeprofits.online
Corporate Strategies for Fragrances
Learn more: http://go.euromonitor.com/extract-global-consumer-survey-results-apparel-beauty-grooming.html Fragrances as a category of beauty and personal care has performed weakly over the past several years. According to Carrie Lenard, Beauty and Personal Care Industry Analyst at Euromonitor International, this poor performance has dragged down in mature markets. Oru Mohiuddin, Beauty and Personal Care Industry Analyst, states that fragrance manufacturers are trying to restore brand value to products by launching exclusive products. Brands attempting this are: J'adore Michael Kors Since the recession, revenue for the fragrance industry is down, which means less money to spend on marketing. This impacted what types of fragrances were recently launched - many were celebrity launches or limited editions. Companies have recently been investing in successful brands as well rather than marketing new brands. An example of this tactic is LVMH and the Chérie L'eau brand. Brand extensions and new brands have not been as popular - an example of this is the J'lo brand by Coty and it's extensions, which have declined year on year. Some industry insiders are blaming slow sales on the sheer number of celebrity launches and brand extensions, which they believe are over saturating the market and taking the luxury out of buying a fragrance. Globalization of fragrances is another industry trend. The fastest growing markets for fragrances are: Russia China Fragrance companies are also trying to diversify their product ranges, delving into color cosmetics and skin care. One of the more recent strategies used by the industry is tapping into technology by using mobile phone applications. Mohiuddin concludes by stating there are several strategies that must be implemented by fragrance manufacturers going forward: Innovative product launches Invest in marketing and advertising Regional diversity Spread across other beauty and personal care categories
How to Brand Like a Celebrity
Views: 76 Chala Dincoy
The greatest TED Talk ever sold - Morgan Spurlock
Sign up for our newsletter and never miss an episode: http://bit.ly/TEDEdNewsletter With humor and persistence, filmmaker Morgan Spurlock dives into the hidden but influential world of brand marketing on his quest to make a completely sponsored film about sponsorship. (And yes, onstage naming rights for this talk were sponsored too. By whom and for how much? He'll tell you.) Talk by Morgan Spurlock.
Views: 4007186 TED-Ed
DIY PR  - How to Get Your Product in a Celebrity's Hands?
Hi, A couple of friends asked me how I get celebrities to use my clients' products. Having relationships with celebrity publicists helps, but there are ways business owners and people who aren't necessarily publicists can pull it off with some foot work. If you have any other tactics, please share them in the comment section. ((I'm not much of a video editor so excuse choppiness. I'll get better!) *** R E S O U R C E S *** Celebrity Databases: Celebrity Service www.celebrityservice.com Celebrity Intelligence www.celebrityintelligence.com IMDBpro www.imdbpro.com Who Represents www.whorepresents.com SUBSCRIBE http://bit.ly/2qahkoF SHARE https://youtu.be/3crbLjsVsgI SONG Sleepy Time Soul - Groove Cereal http://www.soundcloud.com/groove-cereal/sleepy-time-soul *** K E E P I N T O U C H *** Instagram: http://www.instagram.com/meetmacy Twitter: http://www.instagram.com/meetmacy Snapchat: @meetmacy Website: http://www.theposhconnect.com Email: [email protected]
Views: 3454 Macy Harrell
Celebrity Branding Definition
Views: 12 Mitch Carson
celebrity branding agency, branding, personal branding
The Celebrity Branding® Agency is a multi-media, marketing and branding agency dedicated to celebrity branding entrepreneurs and professionals as experts in their fields of business. Founders, JW Dicks, Esq. & Nick Nanton, Esq., attorneys by trade and entrepreneurs by choice, focus on helping their clients make more money with creative business strategies. Lindsay Dicks focuses on business building through the online marketing and social media. Nick, Jack and Lindsay consult with clients internationally to help their clients grow their busiensses exponentially both online and offline through the use of proprietary systems including Exclusive Marketing Licenses, Online Business Platforms™ and many more. For more information about the Celebrity Branding Agency, how we can help, or to find a Celebrity Branding Agent in your area please look around our site and feel free to contact us at anytime.
FEGA Marketing Episode 10 - Celebrity Marketing
In this 10th episode we are talking about Celebrity marketing Strategy. How celebrities are being used by brands to endorse and market their product or service. You can use the this strategy at your local level too!! In this video series Ms. Vrishali Satam talks about different types of Marketing Strategies used by Marketing Experts, Companies across the world with examples to make it easy to understand. Every new episode explains one Marketing Strategy which could be useful for the Brand or Company to grow their sales. Watch the video till the end to know all the details. If you wish to connect with us you can call us on 91376 78156 (10 am to 6 pm) or email us on [email protected] Disclaimer:- The video is made solely for educational purposes and is not created with intent to harm, injure or defame any person, body of persons, association, company brand or anyone. This video is not intended to spread rumours or offend or hurt the sentiments of any religion, communities or individuals, or to bring disrepute to any person (living or dead). The viewer should always do their own diligence and anyone who wishes to apply the ideas contained in the video takes full responsibility of it and it is done on their own risk and consequences. The material contained in the video cannot replace or substitute for the services of trained professionals in any field including, but not limited to, financial, medical, pychological or legal matters. FEGA Marketing Pvt. Ltd. does not take responsibility for any direct, indirect, implied, punitive, special, incidental, or other consequential damages arising directly or indirectly on account of any actions taken based on the video. Viewers discretion is advised.
Views: 90 FEGA Marketing
How To Land FREE Celebrity Endorsements: Influencer Marketing Tips For Clothing Brands
*** Show Notes *** Instagram Marketing Online Course: http://www.instagrammarketingforclothingbrands.com/ Design Crowd (DISCOUNT CODE - "APPAREL"): https://www.designcrowd.com/apparel Book A Brand Review: https://www.apparelsuccess.com/ Facebook Group: https://www.facebook.com/groups/243380772810772/ QUESTION — Have a question about how to run your clothing brand? Post in comments section of this video! About This Video: In this video, Rob talks about the importance of releasing products for your clothing line that have a purpose within your clothing brand. Each product should be branded in its own unique way to compliment the brand identity.
Views: 1482 Apparel Success
Celebrity Branding | Deluxe | Episode 03 | Lehren Lifestyle
Download The 'Lehren App': https://goo.gl/m2xNRt A lifestyle typically reflects an individual's attitude, way of life, values, or world view. To upgrade your Lifestyle OR Living SUBSCRIBE NOW to 'Lehren Lifestyle' by clicking the following Link : https://goo.gl/S6vSI8
Views: 72 Lehren Lifestyle
Celebrity Marketing: Nike Seeing Green from Tiger Woods Endorsement
Dr. Timothy Derdenger, Assistant Professor of Marketing and Strategy; Frank A. and Helen E. Risch Faculty Development Professor of Business
Views: 364 TepperCMU
How to build a celebrity brand using books - Business Xpose TV
In Business Xpose TV (Episode 3), Aldwyn Altuney interviews Celebrity Book Club founder (aka The Celeb Brander) Cydney O’Sullivan about How to build a celebrity brand using books. Born in Los Angeles and now based in Sydney, Cydney is a multiple best-selling author, award-winning international speaker and communications consultant who helps experts and businesses stand out from their competitors. She is featured as one of the top 10 Australian motivational speakers and in the best-selling books The World’s Greatest Speakers, Motivational Speakers Australia and Motivational Speakers America with highly esteemed celebrities such as Brian Tracy, Les Brown, Amanda Gore, Allan Pease and Suze Orman. As a publisher and best-selling author herself, Cydney draws on decades of experience in her role as a speaker, marketing and publishing consultant to share insider secrets to create your ‘Magnificent Million Dollar Message’ and how to boost your reach and bottom line through strategic social media marketing. As a recognised influencer, her business advice has been featured in national newspapers and magazines and in many best-selling books. Cydney has been building businesses, real estate and share portfolios for over 30 years in the US and Australia. She was a major shareholder in one of the most successful company floats in Australia and has successfully invested in real estate, retail and online businesses. She believes that thanks to modern technology, one of the fastest and most cost-effective ways to create wealth today is building your authority and personal earning power through ‘Celeb Branding’ - a system she designed to develop your personal brand. With success comes costly mistakes and Cydney enjoys helping others shortcut the learning curve to a more successful business and life. Her passion is mentoring others to achieve their own success through her businesses and training programs, many of which can be found at www.MillionairesAcademy.com. Business Xpose TV is an online TV show, which gives cutting edge business growth tips and advice to help business people and entrepreneurs expand their businesses, their lives and the impact they have on the planet. Show host Aldwyn Altuney (aka 'Media Queen’) interviews business experts about their success strategies and wisdom gained from years of being in business. Aldwyn is based on the Gold Coast, Australia, and has about 30 years media experience in TV, radio, print and film. The Photojournalist, director of AA Xpose Media and founder of Animal Action Events is passionate about helping people live inspired lives by promoting positive stories in the mass media. Her other shows are Truth Xpose TV, Animal Action TV, Star Xpose TV, Media Mastery Show and Movie Review TV. She loves the work of English writer David Icke, who is waking the world up by ‘exposing the dreamworld we believe to be real’ and her charity cause is inspiring compassionate action for the humane treatment of animals worldwide. See http://www.aaxpose.com
Views: 130 Aldwyn Altuney
Secrets of Celebrity Branding | Louie La Vella | Part 2 of 3 | Episode #216
Louie La Vella’s clients are entertainment personalities, nightclubs, concerts and festivals, and he creates brand and marketing strategies to engage and connect with their audience. Working within the ‘shark infested waters’ of the nightlife and music industry as a marketing and branding consultant, La Vella has been delivering high profit solutions to both live entertainment events, musicians and venues for years. With 20+ years experience in the nightlife industry and extensive development and production experience with national television projects. Author, Speaker, Event Producer and Coach. La Vella has produced and marketed over 30 live music concerts in the past few years. Winner of the Niagara Music Awards Promoter of the Year (2012). Juno Awards (Canadian Music) dance category committee. Has been called a Media-preneur: Combining a successful TV executive producer and host role with being a sought after marketing/branding consultant in the nightlife and music industry. In his television days he had the opportunity to interview the likes of Lady Gaga, Richard Branson, Backstreet Boys, and more. Louie La Vella   Nightlife + Music Marketing Exec, Event Producer   905-LAVELLA (528-3552) @louielavella | louielavella.com   BUSINESS EXECUTION SUMMIT It's not what you know that matters but your ability to EXECUTE and get stuff done that matters.  For more information about the upcoming exclusive live Business Execution Summit, text the word BESUMMIT to 41411 This event is for Business Owners, Corporate Executives, Entrepreneurs and Coaches that want to take their game to the next level and master execution once and for all.  It does not matter what you know, only what you can execute that counts   PEAK PERFORMANCE NATION A community dedicated to raising your game to the next level by learning how to Execute at the highest level and eliminating the obstacles that keep you from being the leader you were born to be. Join group here:  https://www.facebook.com/groups/PeakPerformanceNation/   SPONSORS & FREE OFFERS Audible - Free Audio Book & 30 Day Trial   Thank you once again for listening   Please follow us on:   Facebook: Thor Conklin      Twitter: @ThorConklin    Website: http://www.thorconklin.com       ThorConklin.com Thor Conklin Media Peak Performers Podcast Peak Performance Nation     #1 Podcast on how to get things done.  Learn from Peak Performers in all areas of life and Business.  Do you know what to do but can't figure out why you are not executing what you already know?   If so, this Podcast will give you the tools, strategies and psychology to not only break through the choke point but to truly become a Peak Performer.   Thor will be sharing his tools and strategies as well as interviewing inspiring Peak Performers that are Entrepreneur's, Professional Athletes, Business leaders, Military, Technology guru's, Health and Fitness masters, Relationships Experts as well as Music & Entertainment superstars.   Mission and Purpose - To engage, educate, entertain and inspire listeners to excel in any area of life through mastering the science of execution and Peak Performance.  You will learn the necessary road map, strategies, tools and psychology to win this game.  
Views: 13 Thor Conklin
Celebrity Endorsement Fails We Still Remember
Celebrity Endorsement Fails We Still Remember
Views: 2386 AnswersVideo
We talk Celebrity Branding with Maps Maponyane
#TheA1ChatShow The A1 Chat Show is back with a Jo'burg Edition!! With hosts Moyin Oloruntoba (@TheRealMoyin) along with TJ Ngoma (@tjngoma) & Nicole Bessick (@Nicole_Bessick) every Sunday 6pm our hosts along with a celebrity or influencer talk trending entertainment news topics and share their opinions on them. This week's guest is Presenter - Maps Maponyane Check out his social pages at: https://www.facebook.com/Maps Maponyane/ https://twitter.com/MapsMaponyane https://www.instagram.com/mmaponyane/ Also don't forget to Subscribe to The A1 http://bit.ly/1RkczyN Follow us on: Facebook: www.facebook.com/TheA1tv Twitter: www.twitter.com/TheA1tv Instagram: www.instagram.com/TheA1tv Snapchat: TheA1tv
Views: 1015 The A1
How & Why You Need To Create Profitable Micro-Celebrity Brand Even As New Music Artist
To learn how to make money while you build your music career click here---https://9to5exitstrategyblueprint.com/yt-3ksystem
Views: 2148 Get 1000 True Fans
How to Brand Yourself Like a Celebrity
I help entrepreneurs, influencers, and creatives to boldly and authentically stand out and monetize the power of their brand. In a crowded marketplace of "experts", I teach people how to go to the front of the line by creating their own lane and becoming the celebrity of their industry. I do this through branding, video, image design, and storytelling unique to you which makes you different and discovering what makes you ICONIC. Because I believe you should be paid well for being YOU. Why am I laser focused on you becoming the celebrity of your business? ​Watch the video to understand my method and visit www.brandimitchell.com to learn more
Views: 134 Brandi Mitchell
How to Build Your Fitness Celebrity Brand
http://www.nestacertified.com Are you a personal trainer, fitness instructor or expert who wants to build a celebrity brand? This free webinar will show you exactly how to find your celebrity niche, build your personal brand, work with the media, get on TV and more. This is your big opportunity to make your mark as THE leading celebrity personal trainer and fitness expert and gain in the benefits of your new celebrity status. You are going to quickly learn how to make the media your best friend. You will learn how to leverage that exposure to make more money (even in your sleep), get book deals, attract high-paying sponsors, and become one of those trainers who you see on TV. Your time is now. Nothing is more frustrating than having extreme passion, strong qualifications, and motivation..... yet not yet achieving the llevels of success you know are possible in the fintess industry. We are here to tell you.... not only is it possible, it’s even much bigger than you have imagined. Once you get the proper momentum going to begin your publicity wheel rolling, your possibilities are unlimited. You will be shocked, thrilled, and overjoyed when you learn how you can take your passion for health and fitness, reach more people, with more media recognition, and ultimately earn a lot more money than any time in the past.
Views: 1321 John Spencer Ellis
Alice Marwick on Celebrity, Publicity and Self-Branding in Web 2.0
In the mid-2000s, journalists and businesspeople heralded "Web 2.0" technologies such as YouTube, Twitter, and Facebook as signs of a new participatory era that would democratize journalism, entertainment, and politics. But user status and popularity has become a primary use of social media, maintaining hierarchy rather than diminishing it. In this talk Alice Marwick — a postdoctoral researcher in social media at Microsoft Research New England and a research affiliate at the Berkman Center — examines interactions between social media and social life in the San Francisco "tech scene" to show that Web 2.0 has become a key aspect of social hierarchy in technologically mediated communities. More on this event here: http://cyber.law.harvard.edu/events/luncheon/2011/03/marwick
Phil Pallen: Twitter, Brand Strategy & Creative Entrepreneurship (Interview 2016)
For more episodes, visit http://bridge-the-atlantic.com Follow us on Twitter: http://twitter.com/bridge_atlantic Subscribe on iTunes: http://bridge-the-atlantic.com/itunes Support us on Patreon: http://patreon.com/bridgetheatlantic --- This week we’re joined by Los Angeles based celebrity brand strategist, Phil Pallen. Phil builds brands for TV personalities, experts and entrepreneurs. You've seen his clients on Shark Tank, Dancing with the Stars, American Idol, The X Factor, Project Runway, The Doctors, and more. He has been featured on Access Hollywood as a celebrity brand expert, and was recently named one of the most influential educators in digital marketing for 2015 by the Online Marketing Institute. In 2014, Phil released his first book: Shut Up and Tweet which contains game-changing strategies that will turn you into a Twitter rockstar. Phil’s expertise has earned him speaking engagements worldwide, including events such as New Media Europe in Manchester, England, and Arctic 15 in Helsinki, Finland. Highlights: - Phil is going to take us everywhere he goes - and we’re ok with that! - Phil shares his formula for a successful Twitter bio - We hear Phil auditioning to intern for Charlie Sheen prevented him from working with Ryan Seacrest - Phil is an entrepreneur by mistake! - We hear how getting hired by his first celebrity client was a highlight of Phil’s career - Phil shares a story about delivering a keynote talk in Japan which was translated word-by-word in real time - Phil Pallen: Not a model. Just a brand strategist. - What Phil does is an extension of his passion - We talk about Phil’s awesome book “Shut Up and Tweet” - Twitter is Phil’s favourite platform for growth for clients who have lean budgets - We talk about Ross’s upcoming book and how important relationships are in the music industry - Phil describes Celine Dion as a walking meme Advice: - When writing a book, ask people who know you what the most important thing they learned from you is - Make a list of the top 40 or 50 questions you are asked regularly, and answer them - Something you do for yourself is a hobby - when it satisfies someone else’s need, it is a brand - To turn something you love into a job, it needs to be something that others need - People don’t spend freely on “wants” but they do on “needs” - Position your brand, identify your audience + stand out above the noise - While music comes from a place of passion, also be aware of what people are responding to - Think of an album as a collection, and use it to tell people what you’re all about - You want to have a friendship with your audience but also be aware of what they want Guest links: - Website: http://philpallen.co - Twitter: @philpallen - Instagram: @philpallen Sponsors: - Alyssa Parma (https://www.youtube.com/watch?v=aqlkL...) - Chris Keaton @ Chris Keaton Presents (http://chriskeaton.com) - Buck Naked Soap Company (http://bucknakedsoapcompany.com) - Christine Infanger @ Thirty Roses (http://thirtyroses.com)
Views: 1304 Bridge The Atlantic
SPOTTED: Never Make a Bad Celebrity Marketing Decision Again
Are your celebrity marketing decisions putting budget at risk and endangering brand safety? To see why leading brands and agencies worldwide are using Spotted's data and research to supercharge their celebrity decisions, visit www.spotted.us - - - - - Marketers all over the world are making decisions based on data, but data is still not being used when it comes to selecting celebrities for costly marketing strategies such as endorsement partnerships, commercial casting, and major campaigns. The issue is that brands and agencies don’t realize that, by not using data to inform and validate these decisions, they are risking budget and endangering brand safety. Spotted’s mission is to use data and research to ensure celebrity marketing success, reducing the associated risks and maximizing ROI.
Views: 173 Spotted
The 5 Rules Of Celebrity Expert Marketing
http://celebrityexpertmarketing.com - Greg Rollett, the CEO of Celebrity Expert Marketing, walks you through the 5 rules that he uses on every marketing campaign he launches for his clients. These powerful rules will help you find more customers, attract more business and create bigger profits
Views: 1567 Greg Rollett
How to Systematically Build Personal Brand Authority - Personal Branding Ep. 5
Your name is part of your branding-- Pretty fucking important part. Watch the whole series on personal branding here: https://www.youtube.com/playlist?list=PLEmTTOfet46PW8WqOKkfLTtNjuMmGQDmt Watch this video until the end to see how to market yourself to the marketplace. ★☆★BONUS FOR A LIMITED TIME★☆★ You can download Dan Lok's best-selling book F.U. Money for FREE: http://buildpersonalbrandauthority.danlok.link ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL NOW ★☆★ http://bit.ly/DanLokSubscribe Today, authority is it. If you’re an entrepreneur, coach, consultant, professional service provider or salesperson, your perceived authority is what allows you to up your game significantly. personal brand authorityNow, don’t take the word authority to mean fame or notoriety – it’s really more about possessing personal power – the kind that can attract new business, create more opportunities and drastically shorten sales cycles. But here’s the thing you must understand – everyone wants it and few really know how to earn it. ★☆★ SUBSCRIBE TO DAN'S YOUTUBE CHANNEL AND GET MORE DOSES OF DAN: ★☆★ http://bit.ly/DanLokSubscribe Dan Lok, a.k.a. The King of High-Ticket Sales, is one of the highest-paid and most respected consultants in the luxury and “high-ticket” space. Dan is the creator of High-Ticket Millions Methodology™, the world's most advanced system for getting high-end clients and commanding high fees with no resistance. Dan is one of the rare keynote speakers and business consultants that actually owns a portfolio of highly profitable business ventures. Not only he is a two times Tedx opening speaker, he's also an international best-selling author of over 12 books and the host of Shoulders of Titans show. Dan's availability is extremely limited. As such, he's very selective and he is not cheap. But if you think you or your brand might benefit from one-on-one interaction with Dan, visit http://danlok.com Or consider becoming a member of his high-level mastermind: http://www.danlokinnercircle.com ★☆★ WANT TO OWN DAN'S BOOKS? ★☆★ http://www.amazon.com/Dan-Lok/e/B002BLXW1K ★☆★ NEED SOLID ADVICE? ★☆★ Request a call with Dan: https://clarity.fm/danlok ★☆★ CONNECT WITH DAN ON SOCIAL MEDIA ★☆★ Blog: http://www.danlok.com/blog/ Podcast: http://www.shouldersoftitans.com/ Facebook: https://www.facebook.com/danlokfan/ Twitter: https://twitter.com/danthemanlok Instagram: https://www.instagram.com/danlok/ YouTube: https://www.youtube.com/user/vanentrepreneurgroup Linkedin: https://www.linkedin.com/in/danlok Meetup: http://www.meetup.com/Vancouver-Entrepreneurs-Group-Business-Network/ Amazon: http://www.amazon.com/Dan-Lok/e/B002BLXW1K This video is about: How to Systematically Build Personal Brand Authority - Personal Branding Ep. 5 https://youtu.be/CoAtOTxnR9s https://youtu.be/CoAtOTxnR9s
Views: 49816 Dan Lok
Celebrity Brand Jewelry | Mitch Carson
Celebrity Brand Jewelry | Mitch Carson Mitch Carson - Direct Marketing Advice and Consulting Experienced Direct Marketing speaker and seminar promoter who has been on the platform throughout the U.S., Canada, Australia, United Arab Emirates and New Zealand. Call Now: 818-676-9425 Responsible for placing over 1,000,000+ buying units in conference halls in multiple niches and categories. Turned unprofitable categories and seminar companies into cash-positive operations. Produced several short-form infomercials that have aired on Home Shopping Network (HSN), QVC and international markets grossing over 8 figures in sales over the airways and through retail channels. http://www.mitchcarson.com/ https://www.facebook.com/MitchCarsonM... https://www.youtube.com/user/mitchcar... https://plus.google.com/u/0/+Mitchcar... https://twitter.com/MitchellCarson https://pinterest.com/mitchcarson/
Views: 28 Mitch Carson
Celebrity Business Branding
http://www.celebritybusinessbranding.com How to become a business celebrity and there are many more. Learn the secrets for becoming the most well known person in your business niche by going here:
Views: 244 gentlerainmarketing
Bernt Ullmann Sizzle Reel
Often referred to as “The Man Behind the Brands”, Mr. Ullmann has been the trusted business acceleration expert by top fashion moguls and CEOs such as Daymond John, Eddie Lampert, and Tommy Hilfiger. Mr. Ullmann is arguably the world’s leading expert in celebrity brand development, brand management, licensing and distribution, and monetization having contributed to the successful launches of brands for clients including Jennifer Lopez, Adam Levine, Nicki Minaj and many others. The brands he has worked with have generated over $6 billion dollars in global sales. Mr. Ullmann is the CEO and Co-founder of Celebrity Lifestyle Brands, a full-service licensing and brand management agency that leverages state-of-the-art technology, digital marketing strategies and social media followings of celebrities and influencers to launch product and apparel brands in the digital marketplace. -- D6Media is a digital media agency that collaborates with visionaries to design, develop, and execute strategies to expand influence and build legacy. The strategies we develop for our clients help to drive their business results with kickass content creation, social media management, media placement, paid advertising, influencer marketing and whatever it takes for them to dominate in their space. In 2017, we partnered with Celebrity Lifestyle Brands lead by Mr. Ullmann. CLB is a brand development company, we leverage the social media followings of celebrities and influencers to launch product and apparel brands in the digital marketplace. More about Celebrity Lifestyle Brands: http://celebritylifestylebrands.com More about Bernt Ullmann: http://berntullmann.com Follow us our journey: http://facebook.com/d6mediaco http://twitter.com/d6mediaco https://www.instagram.com/d6mediaco https://www.linkedin.com/company/d6mediaco See our work: https://d6media.co/case-studies/ What we do: D6 Deep Dive - https://d6media.co/services/d6-strategy/ D6 Accelerator - https://d6media.co/services/d6-accelerator/ Creative - https://d6media.co/services/creative/ Paid Media - https://d6media.co/services/paid-media/ Influencers - https://d6media.co/services/influencers/ eCommerce - https://d6media.co/services/ecommerce/
Views: 742 D6Sales Team
Fitness Branding 101: How to be an Automatic Fitness Celebrity
http://roccocastellano.com Controversial Fitness Personality and Business Coach, Rocco Castellano, explains how he makes Fitness Pros into Automatic Fitness Celebrities. Http://roccocastellano.com
Views: 317 Rocco Castellano
Melodee Meyer Interviews Celebrity Brand Expert Starley Murray on Kick Up Your Life with
"Create a Celebrity Brand with Authenticity" with guest Starley Murray. Would you like free publicity to help get your unique message out to the world? Take notes in this episode with Personal Brand Expert and Media Consultant, Starley Murray, as she shares her top tips on how to package your message so television producers want to work with you. Starley Murray has been consistently on television for the past 18 years and has interviewed hundreds of industry experts and celebrities on the red carpet. She teaches celebrities, media members, authors, speakers and industry experts successful image branding strategies for video, TV, and live broadcasting.
Views: 19 Melodee Meyer
Matthew Loop Testimonial #11
http://DCincome.com/blog Here's another video testimonial from chiropractic personal consulting member, Dr. Paul Hollern. He implemented many of my social media / internet marketing / branding strategies and it changed his life! He has an incredible story you won't want to miss. Online success for chiropractors is predictable if you follow the blueprint I've developed. Check out my blog at the link above for free online marketing tactics you won't find anywhere else. Voted the #1 chiropractic marketing blog in 2010. Continued success! - Matthew Loop DC PS - Friend me on Facebook: http://Facebook.com/MatthewLoop PPS - For the fastest way to learn social media / internet marketing to get new chiropractic patients, visit http://DCincome.com immediately matthew loop testimonial chiropractic marketing chiropractor social media internet web 2.0 chiropractic social media social media marketing for chiropractors facebook chiropractic marketing celebrity branding PR public relations celebrity marketing marketing for celebrities celebrity PR celebrity internet marketing celebrity online marketing online marketing for celebrities internet marketing for celebrities celebrity marketing online celebrity advertising marketing for celebrities
Views: 1591 Matthew Loop
The Ultimate Celebrity Branding Experience
Travel with me and 20 other experts across the country as one of America's PremierExperts and get GUARANTEED Coverage on NBC, CBS, ABC, FOX, Wall Street Journal, USA Today, Newsweek and become a Best-Selling Author. All in 12 months or less! Watch to find out how!
Views: 707 Nick Nanton
Celebrity Branding You | Mitch Carson
Celebrity Branding You | Mitch Carson Mitch Carson - Direct Marketing Advice and Consulting Experienced Direct Marketing speaker and seminar promoter who has been on the platform throughout the U.S., Canada, Australia, United Arab Emirates and New Zealand. Call Now: 818-676-9425 Responsible for placing over 1,000,000+ buying units in conference halls in multiple niches and categories. Turned unprofitable categories and seminar companies into cash-positive operations. Produced several short-form infomercials that have aired on Home Shopping Network (HSN), QVC and international markets grossing over 8 figures in sales over the airways and through retail channels. http://www.mitchcarson.com/ https://www.facebook.com/MitchCarsonM... https://www.youtube.com/user/mitchcar... https://plus.google.com/u/0/+Mitchcar... https://twitter.com/MitchellCarson https://pinterest.com/mitchcarson/
Views: 23 Mitch Carson
Personal Branding
Personal Branding Strategies: In this module you'll discover: - What is a personal brand? - Why it’s important to start thinking of yourself as a brand - How building a personal brand can positively impact your business - What steps you can take to start proactively building your personal brand Follow / Contact me on: Instagram: instagram.com/andrew_cbx Twitter: twitter.com/andrew_cbx Email: [email protected] Business /Coaching Enquiries: Web: www.cakeboxcreative.co.uk Email: [email protected] Ready to Subscribe? http://www.youtube.com/subscription_center?add_user=AndrewAkinyede
Views: 32 Andrew Akinyede
How to Get a Celebrity Endorsement for Your Book
There are six simple steps to follow to get big named experts, celebrities, and authorities to endorse your book. It's more possible to do than you think. Author Julie Broad explains how to ask and land some big named endorsements for your book. Subscribe for our weekly videos to help you self-publish and sell your book on Amazon, Kindle, Bookstores, Kobo and beyond: http://www.youtube.com/c/booklaunchers?sub_confirmation=1 If you are interested in getting a professional team to help you self publish your book, visit Book Launchers website: http://booklaunchers.com/ Connect with us on social media: http://twitter.com/booklaunchers http://facebook.com/booklaunchers http://instagram.com/booklaunchers
Views: 3804 Book Launchers
how to get a celebrity to endorse your product ( hire )
http://celebritycred.com/how-to-get-a-celebrity-to-endorse-your-product/ for more in depth reading How do you hire a celebrity to do a product endorsement? How does it work? How do you go about it? A celebrity endorsement can be an extremely powerful addition to your marketing and promotion arsenal, and smart agile companies are learning how to leverage the added credibility that celebrities can bring to your marketing campaign. This video explains how the business works, and some of the key people that have to be on board with you for any product endorsement to happen, as well as several ways they can fail. Thanks to http://freemusicarchive.org/music/Chris_Zabriskie/ for a fantastic audio background track, much love.
How To Become a Celebrity Real Estate Agent & DOMINATE Your Market : Interview with Glenn Twiddle
Top Realtor Glenn Twiddle joins Joshua Smith and the GSD Mode Podcast for an EPIC episode packed full of incredibly PRICELESS knowledge and advice for new and old real estate agents alike. Glenn has reached what some would call “celebrity status” to real estate agents in Australia, the dude is a master marketer! Glenn and Joshua cover cold calling strategies, door knocking strategies, direct mailer strategies, online media presence, how to distinguish yourself from other agents, and so much more! This interview is PACKED full of content that Glenn usually only offer his coaching clients that pay close to $100k a YEAR! Do not miss the opportunity to learn from Glenn, click play! 0:01 - Introduction 6:15 - Interview Start 7:40 - How Glenn & Joshua got connected 9:00 - What led you into real estate & down the entrepreneur path 10:30 - Hating doing Cold-Calls 14:00 - How did you direct your business away from Cold-Calling? 18:00 - Setting out to be famous to real estate agents 23:30 - How did you try to build your popularity while also gaining real estate business? 31:00 - It’s easier than ever to get noticed using your cell phone 35:00 - Building a superteazm is incredibly valuable 42:00 - What are the 5 elements to making a celebrity? 50:00 - Becoming his own publisher so he can release books 56:00 - Publish a book with a simple concept and then make one you are proud of 58:00 - Examples of real estate agent photos that are badass 1:04:00 - Being annoying is better than being unknown 1:06:30 - Getting on TV and series will get your business and get you more known 1:10:30 - Get quick advice before you make major investments & get into the media 1:13:40 - Where to get involved with Glenn 1:17:00 - Get your marketing photos done! 1:20:50 - Last pieces of advice and inspiration for the GSD Mode Audience Websites: https://www.facebook.com/glenntwiddle/ http://realestatefreegift.com/ https://www.realestatetraining.me/ Thanks for watching don’t forget to subscribe for daily content! https://www.youtube.com/subscription_center?add_user=joshuasmithaz iTunes - https://itunes.apple.com/us/podcast/gsd-mode/id964583650?mt=2 Full Site - http://www.gsdmode.com SUPPORTED BY Perfect Storm (http://www.perfectstormnow.com) 90 Day Mastery (http://www.90daymastery.com) GSD Apparel (http://www.gsdmode.com/product-category/tees/) REO Mastery University (https://reouniversity.wpengine.com/) Hit Me Up! Facebook: https://www.facebook.com/JoshuaSmithGSD Instagram: https://instagram.com/joshuasmithgsd/ Twitter: https://twitter.com/JoshuaSmithGSD
Views: 1596 Joshua Smith
The Fashionisto, Celeb Branding & Music
Kenny Ho, editor of www.thefashionisto.com
Views: 80 rockintheseams
Shane Jeremy James helps celebrity clients brand | Branding Your Personal Brand
Branding Your Personal Brand: If you want your business or personal brand to stand out, you must not content yourself with doing the common strategies many other businesses are doing. Things like setting up a backend sales funnel, a landing page or opt-in, or use social media, SEO, or blogging…they’re not going to help your business stand out. The key is to have a unique ingredient that cannot be copied by anyone. And that is making use of your own identity. THAT IS PERSONAL BRANDING. Start Branding Your Personal Brand Follow Shane Jeremy James at Instagram: https://www.instagram.com/shanejjames/ Twitter: https://twitter.com/shanejjames LinkedIn: https://www.linkedin.com/in/shanejere... Facebook: https://www.facebook.com/actionsofcom... Instagram: https://www.instagram.com/actionsofco... Shane Jeremy James: http://shanejeremyjames.com/ Actions Of Compassion: http://actionsofcompassion.com/ Branding Talent: http://www.brandingtalent.com/
Views: 20 Shane Jeremy James
Erika Kauffman of 5WPR on The Insider: Personal Branding for Celebrities
Marketing and PR Expert Erika Kauffman of NYC based PR Firm 5WPR, speaks to The Insider on Justin Bieber and Kylie Jenner's Personal Branding. Watch as Erika discusses why Justin Bieber should have shown support for Kylie Jenner in a different way, and how he may have hurt is personal brand by publically supporting her in the way in which he did. Celebrity branding and Entertainment PR is more important than ever, in our technology and social media driven culture, so it is important that you be careful what you say, and who you say it to. 5WPR Celebrity Branding Erika Kauffman 5W Public Relations The Insider Justin Bieber Kendall Jenner